Senior Digital Marketing Manager

Indie Consulting, LLC•New York, NY

5h•Hybrid

About The Position

Founded in 2018, Indie Consulting is a fast-growing, strategy-led marketing consultancy that partners with some of the most exciting brands in CPG and beyond! We foster an empowering environment built on creativity and dedication, helping our clients tell their stories with clarity and impact. At Indie, we’ve created a collaborative culture where professional and personal growth is the norm. Our team leads with empathy, supports one another, and strives to deliver meaningful results that leave things better than we found them. If you’re energized by smart strategy, great people, and real opportunities for growth, we’d love to meet you! The Senior Digital Marketing Manager is a strategic leader and client-facing driver who owns larger initiatives, leads integrated workstreams, and elevates both client outcomes and internal team performance. In this role, you’ll move beyond execution into strategic orchestration—developing frameworks, guiding cross-functional teams, and mentoring junior strategists. You’ll serve as a trusted advisor to client stakeholders, confidently leading conversations, shaping recommendations, and ensuring strategy translates into action across paid, owned, and earned channels. This role is ideal for someone who can zoom out to architect the strategy while staying close enough to execution to ensure quality, momentum, and results.

Requirements

6+ years of experience in marketing strategy, brand strategy, or digital consulting, ideally in an agency or client-facing environment
Proven experience leading integrated marketing strategies across paid, owned, and earned channels
Strong comfort leading client conversations, presentations, and strategic working sessions
Experience developing strategic frameworks, briefs, and measurement approaches that inform execution
Demonstrated ability to manage complexity, ambiguity, and multiple priorities with confidence
Strong project leadership skills with an eye toward both detail and big-picture impact
Proficiency in Google Workspace (Slides, Docs, Sheets, Drive) and collaborative tools
Bachelor’s degree in Marketing, Communications, or related field, or equivalent professional experience.

Nice To Haves

Senior Strategists at Indie shape strategy, elevate teams, and influence decisions across disciplines
You’ll deepen your leadership skills while driving meaningful, visible client impact

Responsibilities

Lead Strategic Workstreams: Take ownership of larger projects or accounts, leading strategy from discovery through execution and optimization
Develop strategic frameworks that connect business objectives to marketing approach, channel mix, and measurement
Translate complex business challenges into clear, actionable strategic direction for clients and internal teams
Lead the creation of high-impact briefs that align creative, media, data, and activation partners
Own Client Leadership & Strategic Account Management: Serve as a senior, day-to-day strategic partner to client stakeholders
Lead client meetings, working sessions, and presentations with confidence and clarity
Anticipate client needs, proactively surface opportunities or risks, and guide decision-making in ambiguous moments
Ensure workstreams remain aligned to scope, priorities, and business impact
Cross-Functional Integration & Operational Excellence: Act as the connective tissue across strategy, creative, activation, and analytics teams
Ensure timelines, deliverables, and dependencies are clearly defined and actively managed
Optimize ways of working across teams to improve efficiency, clarity, and output quality
Data, Insights & Strategic Storytelling: Lead the synthesis of performance data, consumer insights, and competitive research into cohesive narratives
Define and evolve KPIs, measurement frameworks, and success metrics across initiatives
Craft compelling strategic stories that inspire confidence, align teams, and move clients to action
Mentorship & Team Leadership: Begin mentoring junior strategy team members, providing guidance on thinking, structure, and client communication
Delegate work thoughtfully, balancing clear direction with autonomy to support team growth
Model strong ownership, accountability, and professionalism across engagements
Operate with Ownership & Strategic Judgment: Identify risks early and lead the development of practical, creative solutions
Make informed decisions that balance client success, team capacity, and operational realities
Maintain a high bar for quality, clarity, and follow-through in all work