Growth Marketing Manager, Discoverability

Vercel • Austin, TX

2d • $150,000 - $207,000 • Remote

About The Position

Vercel is seeking a Senior Growth Marketing Manager to own the Discoverability function end-to-end. This role focuses on how easily developers, teams, AI assistants, and coding agents find, understand, and choose Vercel across all discovery surfaces. The position involves owning the organic footprint across traditional search (SEO) and answer engines (AEO/GEO), encompassing both conversational assistants and coding agents. The responsibilities range from the technical foundation of content machine-readability to the content and structure that positions Vercel as the answer. This is a senior individual-contributor role where the successful candidate will set the discoverability strategy and execute it hands-on, collaborating with Growth Product, Content, Web Engineering, and Developer Relations. The role reports to the Head of Growth and is crucial for Vercel's product-led, self-serve growth engine.

Requirements

• 6+ years in SEO, organic growth, or technical/growth marketing, with a track record of driving organic acquisition at scale — ideally for a product-led or self-serve business.
• Genuinely technical: comfortable with structured data and schema, rendering and indexation, log-file and crawl analysis, and reading enough code to work directly in a CMS or codebase and spec fixes with engineers.
• Equally strong on the content and strategy side: you know how information architecture, page structure, and editorial quality drive both rankings and citations, and you can partner with writers and PMMs to make it happen.
• Early, hands-on perspective on AEO/GEO across both conversational assistants and coding agents — you've experimented with how they retrieve, cite, and act on content (docs, llms.txt, structured references) and have opinions grounded in real tests, not just theory.
• Fluent in the analytics stack (e.g., GSC, GA4, Ahrefs/Semrush, BigQuery or similar) and able to define your own metrics, build dashboards, and defend priorities with data.
• A self-starter who thrives with ambiguity and ownership, and can move between strategy and execution without waiting for direction

Nice To Haves

• Familiarity with Next.js or modern frontend rendering is a strong plus.
• Experience marketing to developers or technical audiences is a strong plus.

Responsibilities

• Own Vercel's organic acquisition strategy across SEO and AEO/GEO, with clear goals for traffic, non-branded visibility, share of voice in AI answers, how often coding agents choose and recommend Vercel, and downstream signups.
• Lead technical SEO: crawlability, indexation, site architecture, structured data (schema), Core Web Vitals, rendering strategy, and internal linking — working directly in our stack and with Web Engineering to ship fixes.
• Build our answer-engine strategy across both surfaces: (1) conversational assistants like ChatGPT, Perplexity, Gemini, Claude, and Google's AI surfaces, and (2) coding agents like Cursor, GitHub Copilot, Claude Code, and v0.
• Understand how each retrieves and cites content — including docs, llms.txt, structured data, and machine-readable references — and shape our surfaces so Vercel is the source they reference and the default they build with.
• Partner with Content and PMM to build a scalable content and information architecture — programmatic pages, docs, comparison and solution pages, and editorial — that ranks and gets cited.
• Define and own the measurement layer: instrument the funnel from organic and AI-referred discovery through to activation, choosing the tooling and building the dashboards that make discoverability performance legible to the wider company.
• Run a continuous experimentation program (page structure, metadata, schema, content formats) and turn results into repeatable playbooks.
• Own domain and technical health across our web properties in collaboration with Engineering — migrations, redirects, canonicalization, and international/localization structure.
• Stay ahead of a fast-moving landscape and translate algorithm and AI-engine changes into a clear point of view and a prioritized roadmap.

Benefits

• Competitive compensation package, including equity.
• Inclusive Healthcare Package.
• Learn and Grow - we provide mentorship and send you to events that help you build your network and skills.
• Flexible Time Off.
• We will provide you the gear you need to do your role, and a WFH budget for you to outfit your space as needed.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed