Growth Marketing Manager, Discoverability

Vercel • Austin, NY

2d • $150,000 - $207,000 • Remote

About The Position

Vercel is seeking a Senior Growth Marketing Manager to own the Discoverability function end-to-end. This role focuses on how developers, teams, AI assistants, and coding agents find, understand, and choose Vercel across all discovery surfaces. The position involves managing organic footprint across traditional search (SEO) and answer engines (AEO/GEO), encompassing both conversational assistants and coding agents. The manager will be responsible for the technical foundation of content, as well as the content and structure that positions Vercel as the primary answer. This is a senior individual-contributor role that requires setting the discoverability strategy and executing it hands-on, in collaboration with Growth Product, Content, Web Engineering, and Developer Relations. The role reports to the Head of Growth and is crucial for Vercel's product-led, self-serve growth engine.

Requirements

• 6+ years in SEO, organic growth, or technical/growth marketing, with a proven track record of driving organic acquisition at scale, ideally for a product-led or self-serve business.
• Genuinely technical: comfortable with structured data and schema, rendering and indexation, log-file and crawl analysis, and capable of working directly in a CMS or codebase and spec fixes with engineers.
• Equally strong on the content and strategy side: understanding of how information architecture, page structure, and editorial quality drive rankings and citations.
• Early, hands-on perspective on AEO/GEO across both conversational assistants and coding agents, with experience experimenting with content retrieval, citation, and action.
• Fluent in the analytics stack (e.g., GSC, GA4, Ahrefs/Semrush, BigQuery or similar), able to define metrics, build dashboards, and use data to support priorities.
• A self-starter who thrives with ambiguity and ownership, and can move between strategy and execution independently.

Nice To Haves

• Familiarity with Next.js or modern frontend rendering.
• Experience marketing to developers or technical audiences.

Responsibilities

• Own Vercel's organic acquisition strategy across SEO and AEO/GEO, with clear goals for traffic, non-branded visibility, share of voice in AI answers, how often coding agents choose and recommend Vercel, and downstream signups.
• Lead technical SEO, including crawlability, indexation, site architecture, structured data (schema), Core Web Vitals, rendering strategy, and internal linking, working directly within the stack and with Web Engineering.
• Build the answer-engine strategy for conversational assistants (e.g., ChatGPT, Perplexity, Gemini, Claude, Google's AI surfaces) and coding agents (e.g., Cursor, GitHub Copilot, Claude Code, v0).
• Understand how AI and coding agents retrieve and cite content (docs, llms.txt, structured data, machine-readable references) and shape Vercel's surfaces to be the preferred source.
• Partner with Content and PMM to build a scalable content and information architecture (programmatic pages, docs, comparison and solution pages, editorial) that ranks and gets cited.
• Define and own the measurement layer for the funnel from organic and AI-referred discovery to activation, selecting tooling and building dashboards.
• Run a continuous experimentation program (page structure, metadata, schema, content formats) and develop repeatable playbooks.
• Own domain and technical health across web properties in collaboration with Engineering, including migrations, redirects, canonicalization, and international/localization structure.
• Stay informed about changes in the search and AI landscape and translate them into a clear point of view and a prioritized roadmap.

Benefits

• Competitive compensation package, including equity.
• Inclusive Healthcare Package.
• Learn and Grow - mentorship and event attendance for network and skill building.
• Flexible Time Off.
• Gear for the role and a WFH budget.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed