Director, Digital Experience & Discoverability

Uniphore•Palo Alto, CA

1d•Onsite

About The Position

Uniphore is seeking a Director to own their website end-to-end, encompassing the entire online experience from initial discovery through decision and beyond. This role is also responsible for discoverability in the broadest sense, ensuring the brand is accurately represented, cited, and recommended across various platforms and AI systems. The Director will lead the vision for this digital experience and guide a team in its execution.

Requirements

8+ years leading web/digital experience, including 1–2+ years working on AI search/AEO/GEO strategy.
Experience managing or leading a team, with a track record of setting direction and staying close enough to the work to guide it well.
Track record owning a website as a full buyer-journey experience, not a single workstream.
Strategic thinker who can shape category narrative, not just execute a content plan.
Understanding of how LLMs retrieve and cite information (conceptually - not an engineering role).
Strong stakeholder management across marketing, product, design and engineering.
Comfortable operating in ambiguity, since best practices in this space are still evolving.

Nice To Haves

Experience with structured data/knowledge graphs.
B2B SaaS background.
Public POV (writing, talks, LinkedIn presence) on AI search or SEO.

Responsibilities

Own the website as the connective tissue of the buyer journey - awareness through decision and advocacy.
Lead how the team maps different audiences (prospects, customers, partners, press, investors) and shapes content and navigation around their needs.
Set the standard for tone, storytelling and clarity so every page feels like one coherent experience.
Define our content strategy for how audiences actually consume information today across formats, channels for both human and AI-mediated discovery.
Direct our web experience strategy for both humans and Agents: offering structured and unambiguous experiences for LLMs and AI Agents to parse and cite accurately.
Set content and UX standards that satisfy both audiences at once: entity definitions, structured data, direct answers, strong internal linking.
Build feedback loops to monitor what LLMs say about the brand and correct gaps at the source.
Build and lead a program to monitor and improve brand visibility across AI answer engines (Claude, ChatGPT, Perplexity, Gemini, Copilot) alongside classic SEO.
Direct the team's work structuring content (schema, FAQs, entity clarity) for LLM and search visibility.
Own the brand's presence on key "answer surfaces" (Wikipedia, G2, review sites).
Set organic growth targets and oversee the team's CRO experimentation.
Lead adoption of AI tools across the marketing org - content workflows, personalization, on-site assistants.
Evaluate and build the business case for emerging AI marketing technology.
Build a unified dashboard spanning classic web/SEO KPIs and AEO metrics.
Report to leadership on how AI-driven discovery is reshaping the funnel and what it means for budget.