Spclst, Discoverability Content

Meijer•Grand Rapids, MI

13d

About The Position

The Discoverability Content Specialist is a new role on Meijer’s Owned Media team responsible for establishing Meijer’s presence on the content surfaces that shape how AI assistants, search engines, and online communities recommend retailers to shoppers. As shopping behavior shifts toward AI-assisted discovery (ChatGPT, Gemini, Perplexity, and Google AI Overviews) and toward community-led research on platforms (Reddit and Quora), this role ensures Meijer shows up as an authoritative, helpful, and trusted source in those conversations. This role will help define Meijer’s discoverability strategy, develop the editorial and content roadmap, and partner with our GEO (Generative Engine Optimization) and SEO teams on technical foundations (schema, structured content, citation signals). You will also produce content directly, writing on-site editorial guides, partnering with social media team on content, and engaging in community channels, particularly in the early stages of the function while we build scale through agency partners and additional headcount.

Requirements

3–5 years of experience in content strategy, editorial, SEO content, or digital brand publishing — ideally for a retailer, CPG brand, or consumer media property
Demonstrated ability to develop content strategy AND execute against it; you’ve written content people read and shared, not just briefed it
Working knowledge of SEO fundamentals and a strong point of view on how AI search and LLM citation are reshaping content strategy
Strong editorial instincts and the ability to write in a customer-first voice across formats — long-form guides, short-form social, conversational community engagement
Comfortable with ambiguity and building a new function; this role will not have a playbook for the first six months

Responsibilities

Support Meijer’s discoverability strategy across LLM-crawled surfaces (on-site editorial, organic social, community sites) and define the editorial roadmap aligned to seasonal priorities and weekly story hooks
Establish and track the measurement framework for discoverability success, including AI citation rate, organic referral traffic from AI sources, share-of-voice in priority categories, and engagement on community surfaces
Partner with brand and category planning to ensure discoverability content reflects current seasonal priorities and merchant focus areas
Develop the long-term content pillar architecture (recipe content, expertise guides, seasonal planning, comparison content) that establishes Meijer’s authority in priority categories
Shape, write and edit on-site editorial content — buying guides, how-to articles, seasonal planning content, category expertise — optimized for LLM citation and customer utility
Partner with organic social content for platforms where AI assistants source recommendations, with format and voice appropriate to each platform
Build a reusable content inventory that feeds the content bank and supports paid, owned, and earned surfaces
Partner with the AI Center of Excellence on technical implementation of E-E-A-T signals, schema markup, llms.txt, and structured content standards across Meijer’s owned properties
Work with SEO partners to ensure discoverability and traditional search efforts reinforce each other rather than compete
Stay current on evolving LLM citation behavior, AI search ranking factors, and platform-specific signals; translate changes into actionable content updates