Digital Marketing Operations Specialist

LSI Corporation • San José, NJ

5d • Remote

About The Position

Arxada is hiring a Digital Marketing Operations Specialist to execute and optimize digital marketing campaigns, lead generation programs, marketing automation workflows, and event promotion activities across global markets. This hands-on role focuses on campaign execution, lead management, data quality, reporting, and marketing operations. The specialist will work directly within marketing platforms, analyze campaign performance, and drive continuous optimization. The role may be based in San José, Costa Rica, or remotely from the United States.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, Digital Marketing, or a related field.
• At least 3 years of experience in B2B marketing.
• Hands-on experience with HubSpot, Marketo, Eloqua, Pardot, or similar platforms.
• Experience executing campaigns rather than only managing agencies.
• Experience with lead management, CRM integration, and campaign reporting.
• Strong analytical skills and familiarity with marketing performance metrics.
• Experience with web content management systems (CMS), including WordPress.
• Fluent English is required.

Nice To Haves

• Familiarity with AI-powered marketing tools and their application to content, automation, campaign optimization, and analytics.
• Experience with Adobe Experience Manager (AEM).
• Professional certifications in HubSpot and/or Google Ads.
• Certifications in Google Analytics or other relevant marketing automation platforms.
• German language skills.

Responsibilities

• Execute digital marketing campaigns, landing pages, forms, email nurtures, and automation workflows using HubSpot or similar platforms.
• Manage lead routing, lead scoring, audience segmentation, and CRM integration processes.
• Support webinar, trade show, and event promotion activities and coordinate post-event lead follow-up.
• Maintain and improve database quality, contact lists, and campaign tracking.
• Build and maintain campaign performance reports and dashboards.
• Monitor and optimize Google Ads and other digital marketing activities.
• Collaborate with Sales and Marketing teams to improve lead generation and conversion.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level