Digital Marketing Specialist

Port Houston•Houston, TX

1d•Onsite

About The Position

Administers and facilitates Port Houston’s digital marketing efforts by developing and executing digital communication campaigns and managing updates to Port Houston websites. The role aims to increase awareness, deepen stakeholder engagement, and promote the Port Houston brand. The position is based at the Port Houston Administration Building and involves working in an office environment where noise is usually moderate and may occasionally be high.

Requirements

At least 3 years of related digital marketing experience.
Experience executing paid social media campaigns.
Previous SEO experience.
Proficiency in corporate social media and trends.
Knowledge of traditional and digital marketing.
Knowledge of video and photo editing software, such as Adobe.
Knowledge of WordPress and HubSpot or CRM platforms.
Knowledge of digital publishing, blogging, and email campaign development.
Knowledge of social media marketing, technologies, platforms, and measurement techniques, specifically Facebook, X, LinkedIn, Instagram, and YouTube.
Knowledge of Microsoft Office, Adobe Creative Suite, email marketing platforms, Google products, and CRM.
Knowledge of creating and editing HTML for email and web.
Verbal and written communication skills, creativity, and organizational skills.
Ability to engage management decision makers and influencers; proactively improve communications and the brand across online channels; self-motivate and work independently; pay attention to detail; and use good judgment when posting, replying, and sharing content.
Required competencies include communication, collaboration, creativity and innovation, customer focus, information monitoring, and organizational agility.

Nice To Haves

A bachelor’s degree in Business Administration, Marketing, Communications, Public Relations, or a related major from a public or accredited private academic institution is preferred.

Responsibilities

Analyze digital data and recommend website, email marketing, and social media optimizations.
Lead website redesign projects, updates, and plugin monitoring.
Establish the Port Houston brand presence across social media channels and use video to tell the organization’s story online.
Conduct digital audits of the Port Houston brand and maintain a dashboard for multiple accounts.
Coordinate with internal teams to set priorities and develop digital and social campaigns for Port initiatives.
Write and send emails to stakeholders, and monitor key online marketing metrics.
Create and maintain online listings across e-commerce platforms.
Ensure consistent brand messaging and tone.
Serve as the primary contact for website updates and revisions, and perform website analytics regularly or as needed.
Assist with research, writing, and editing of printed and digital collateral.
Research and write content for the Port Houston website, email, and social media, maintaining and evolving the voice of web communications.
Research new content areas and maintain an editorial calendar.
Identify and assess emerging or underused digital communication channels for their value in achieving marketing objectives.
Develop and execute paid social campaigns that integrate with broader marketing strategies.
Manage website user experience.
Stay current on social trends and best practices.
Manage the digital media budget.
Act in accordance with Port Houston’s core values and perform other duties as needed.