Digital Marketing Specialist

Association for Autism and Neurodiversity • Watertown, MA

1d • $60,000 - $62,000 • Remote

About The Position

AANE is seeking a Digital Marketing Specialist to lead digital marketing efforts for its Neurodiverse Couples / Partners courses, coaching, and programming while supporting organization-wide marketing initiatives. The role develops and implements digital campaigns, creates engaging content, increases awareness and registrations, and analyzes performance to improve results. It is suited to a collaborative, detail-oriented digital marketer who combines creative work with data-driven decision-making and brings strong organizational skills, technical adaptability, and an interest in emerging marketing tools and technologies.

The specialist works with program staff to set marketing priorities, audience messaging, and registration goals, and coordinates campaigns across email, social media, websites, and paid advertising. The role manages email campaigns in Blackbaud Luminate Online; creates and schedules social content and promotional assets; updates the WordPress website; applies SEO practices; manages Google Ads campaigns; monitors analytics and campaign budgets; and reports findings and recommendations to the Marketing and Communications Director and program staff. The specialist also supports organization-wide marketing, including website updates, SEO, email, social media, and event promotion.

AANE is a nonprofit organization that provides Autistic and similarly Neurodivergent people, families, and professionals with education, community, and support in an inclusive atmosphere of validation and respect. Its services include coaching, support groups, social and community programs, educational workshops, and professional training. This is a full-time, remote position of 40 hours per week, reporting to the Marketing and Communications Director.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• At least two years of digital marketing experience; nonprofit, education, event, or program marketing experience is preferred.
• Experience with email marketing platforms such as Blackbaud Luminate Online, Mailchimp, Constant Contact, or HubSpot.
• Experience managing and updating WordPress websites, including Gutenberg blocks and basic HTML.
• Experience managing organizational social media accounts and supporting paid digital advertising.
• Knowledge of SEO practices, keyword research, and organic search optimization.
• Familiarity with Google Analytics and digital marketing performance reporting.
• Hands-on experience with Google Ads, including campaign creation, keyword research, and performance monitoring.
• Strong writing, editing, and content creation skills.
• Basic graphic design experience using Canva, Adobe Express, or similar tools.
• Understanding of digital accessibility and inclusive communication practices.
• Strong organizational skills and ability to manage multiple projects and deadlines.
• Ability to prioritize competing responsibilities and manage multiple campaigns effectively.
• Ability to interpret data and recommend practical improvements.
• Comfort learning new systems and adapting to changing technologies.
• Ability to collaborate effectively with colleagues across departments and programs.
• Commitment to neurodiversity-affirming, accessible, and inclusive communication.

Nice To Haves

• Experience with Blackbaud Luminate Online and Raiser's Edge.
• Familiarity with learning management systems such as Thinkific.
• Experience coordinating multichannel digital marketing campaigns.
• Experience creating and editing short-form promotional videos.
• Familiarity with Google Tag Manager and website conversion tracking.
• Interest in exploring AI tools and emerging marketing technologies.
• Creativity, initiative, and interest in continuous learning and developing new skills.

Responsibilities

• Develop and implement digital marketing plans and promotional calendars for Neurodiverse Couples / Partners courses, coaching, events, and programs.
• Collaborate with program staff to establish marketing priorities, audience messaging, and registration goals.
• Coordinate campaigns across email, social media, websites, and paid advertising.
• Monitor campaign budgets, spending, registrations, and overall effectiveness; identify opportunities to improve engagement and conversions.
• Create, segment, and distribute email campaigns; develop email content, subject lines, graphics, and calls to action; monitor performance; conduct A/B testing; and recommend improvements.
• Coordinate email campaigns with the organization-wide marketing calendar and provide backup support for organization-wide email and event marketing.
• Create, schedule, and monitor social content across Facebook, Instagram, LinkedIn, and other relevant platforms; support organic and paid social campaigns and maintain accessible, inclusive, consistent messaging.
• Create graphics, promotional materials, and short-form videos using Canva, Adobe Express, or similar tools.
• Create and update WordPress pages, posts, and events using Gutenberg blocks; maintain event information and registration links; perform basic HTML edits; and troubleshoot routine website and platform issues.
• Conduct keyword research, implement SEO best practices, optimize website content and metadata, and monitor search performance using Google Search Console, Semrush, and related tools.
• Collaborate with colleagues to improve website accessibility, user experience, and conversions.
• Develop, launch, and manage paid Google Ads campaigns; conduct keyword research; develop ad copy and landing pages; monitor budgets and conversions; and recommend performance improvements.
• Coordinate with the staff member responsible for AANE's separately managed Google Ad Grant.
• Monitor digital marketing performance using Google Analytics and other reporting tools; track traffic, engagement, registrations, attendance, conversions, and advertising spending.
• Prepare campaign and post-event performance reports and share findings and recommendations with the Marketing and Communications Director and program staff.
• Maintain accurate tracking practices and identify opportunities for improvement.
• Collaborate with the Marketing and Communications team on organization-wide campaigns and initiatives, including website updates, SEO, email marketing, social media, and event promotion.
• Share keyword research, search trends, audience insights, and performance findings with colleagues.
• Explore AI and other emerging technologies to improve workflows and marketing efficiency; provide additional marketing support as needed.

Benefits

• Medical coverage through Mass General Brigham Health Plan.
• Dental insurance through Delta Dental PPO Plus Premier.
• Optional Blue 20/20 vision coverage.
• SIMPLE IRA retirement plan with a 3% employer match, subject to eligibility requirements.
• Healthcare and dependent care flexible spending account options.
• Employer-funded health reimbursement arrangement for eligible employees enrolled in qualifying medical coverage.
• Paid time off and sick leave in accordance with AANE policies.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level