Digital Marketing Manager, Kenra

Henkel group•Los Angeles, CA

1d•Hybrid

About The Position

At Henkel, you’ll be part of an organization that’s shaping the future through innovation, sustainability and collaboration. With our trusted brands like Persil®, ‘all®, Loctite®, Snuggle®, and Schwarzkopf® and our cutting-edge technologies, you’ll have countless opportunities to explore new paths and grow. This position is with our Consumer Brands business unit – where we empower our employees to bring the best Laundry & Home Care and Hair products to people around the world. Dare to learn new skills, advance in your career and make an impact at Henkel.

Requirements

Bachelor’s degree in Communications, Marketing, or a related field.
3-5+ years of hands-on experience in managing paid social & search, executing creative briefs with teams, and/or supporting social media.

Nice To Haves

Knowledge of both growth and lifecycle marketing is a plus

Responsibilities

Own day-to-day performance across the paid social strategy across Meta, TikTok, Pinterest, etc. and other relevant platforms to scale campaigns by coordinating agency support.
Work with the Paid Media Agency to continuously test new campaigns, messaging, promotions, and creative formats to improve performance and stay ahead of industry trends.
Scale TikTok shop performance and able to drive the channel in house with agency support.
Manage large-scale marketing budgets, ensuring efficient spend allocation by balancing ROAS/MER with long-term brand equity.
Partner with Creative, Social, CRM, and Marketing teams to align marketing initiatives with overall brand and business goals.
Work with the creative team to ideate, develop, and test Paid Social assets that resonate with target audiences.
Establish a robust reporting framework to analyze and present Paid Social performance metrics, sharing insights to refine strategies and optimize future efforts.
Identify emerging platforms and opportunities to expand customer acquisition efforts.
Lead the bi-weekly cross-functional team meeting to review status, communicate key milestones & deadlines, flagging potential risk &/or delays, escalating issues to key stakeholders.
Ensure all touchpoints align with Kenra’s brand voice and visual identity.
Collaborate with the Influencer team to identify high-performing creator content for use in "whitelisting" or Spark Ads.
Project manage & participate in content photoshoots, capture and organize BTS content.
Work with Sr. Manager & key stakeholders on content briefing on new product shoots, image retouching, and photoshoot assistance including creative ideation and organizing shot lists.
Manage photo and video library from Content Shoots, providing new asset updates to teams.
Manage and coordinate multiple projects to ensure they are completed on time, on spec and on budget.
Ad hoc support across other photoshoots or creative needs where applicable.