Digital Marketing Manager

Live Events • Nashville, TN

3d • Hybrid

About The Position

At Live Events and Pyrotecnico, we create unforgettable live experiences, producing fireworks, special effects, drone light shows, lighting, audio, video, rigging, and full-scale event production for major concerts, festivals, sporting events, corporate gatherings, and community celebrations across the country. We deliver end-to-end production solutions that bring creative visions to life, combining precision, innovation, and technical expertise. We are seeking an experienced and results-driven Digital Marketing Manager in a shared services role supporting Live Events and Pyrotecnico. This role involves managing all digital platforms including digital advertising, social media, SEO, website strategy and infrastructure, and CRM to drive revenue growth and brand engagement. The focus is on platform management, paid campaign execution, and performance monitoring, requiring a hands-on approach and analytical capabilities. The manager will also handle relationships with third-party vendors and agencies, maintain marketing infrastructure, and deliver measurable outcomes that directly support the business. The ideal candidate thrives in a fast-paced, collaborative environment and has a proven track record of converting digital campaigns into revenue-generating results.

Requirements

• 5–7 years of experience in digital marketing, account management, or a related field.
• Proven experience managing marketing for live events, entertainment, or experiential brands preferred.
• Experience owning and managing social media platforms, including implementing paid campaigns and monitoring performance metrics; content creation and strategy are handled separately.
• Working knowledge of SEO principles and Google Ads sufficient to manage and evaluate a third-party agency relationship.
• Experience serving as an internal liaison to external marketing vendors or agencies.
• Hands-on experience with HubSpot (CRM, campaigns, workflows, and reporting).
• Video editing and AI skills.
• Demonstrated ability to convert digital campaigns into revenue-generating outcomes.
• Excellent project management skills with the ability to manage multiple campaigns simultaneously.
• Strong written and verbal communication skills.

Nice To Haves

• Familiarity with analytics tools such as Google Analytics and HubSpot dashboards.
• Google Ads and/or HubSpot certification a bonus.

Responsibilities

• Design and execute digital campaigns with a clear focus on converting audience engagement into measurable revenue.
• Serve as the primary internal point of contact for the company’s third-party SEO and Google Ads agency, providing direction, reviewing performance, and ensuring campaigns align with business goals.
• Maintain a solid working knowledge of SEO best practices and Google Ads to effectively evaluate agency recommendations, ask informed questions, and communicate results to leadership.
• Collaborate with the agency on keyword strategy, campaign optimization, and performance reviews.
• Lead website strategy in partnership with outside website design vendors.
• Perform minor website updates and ongoing maintenance as needed.
• Maintain working knowledge of website hosting and infrastructure tools including WordPress, Elementor, Figma, DNS, and domain hosting.
• Utilize HubSpot to manage campaigns, track leads, adjust workflows, and report on funnel performance.
• Maintain accurate campaign data and provide regular reporting on KPIs to leadership.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed