Digital Marketing Manager

Inno Supps•Henderson, NV

14d•Onsite

About The Position

A data-driven and results-oriented leader, the Digital Marketing Manager will focus on increasing Average Order Value (AOV), Lifetime Value (LTV), and overall profitability and oversee design, user experience (UX), email and SMS marketing, upsell funnels, and overall digital performance. This position requires a balance of strategic vision and hands-on leadership to optimize every step of the customer journey and maximize growth across all digital channels.

Requirements

Data-driven and results-oriented leadership.
Strategic vision and hands-on leadership.
Experience in increasing Average Order Value (AOV) and Lifetime Value (LTV).
Experience in overseeing design, user experience (UX), email and SMS marketing, upsell funnels, and digital performance.
Experience in optimizing customer journey and maximizing growth across digital channels.
Experience with A/B testing and performance analytics.
Experience with competitive research and evaluating new tools or partners.
Experience in reviewing KPIs (conversion rate, AOV, CAC, LTV, retention rate) and translating insights into actionable strategies.
Experience in leading reporting cadence (daily, weekly, monthly) across e-commerce metrics and funnel performance.
Experience in maintaining documentation in project management tools (e.g., Google Sheets, Monday.com).
Experience in ensuring messaging and creative assets align with brand guidelines and performance goals.
Experience in building, mentoring, and leading cross-functional teams.
Experience in fostering collaboration between departments.
Experience in partnering with leadership (CMO, Marketing Director, and Product teams) to shape e-commerce roadmaps.

Nice To Haves

Experience in the supplement industry.

Responsibilities

Oversee upsell and cross-sell strategies across the customer journey (Pre-Purchase, Cart, Post-Purchase, and Thank-You Page).
Lead design and UX efforts to improve site performance, reduce friction, and enhance engagement and conversion rates.
Manage funnel functionality, performance, and QA to ensure consistent customer experiences.
Drive a culture of experimentation through A/B testing and performance analytics.
Conduct competitive research, evaluate new tools or partners, and implement data-driven improvements.
Regularly review KPIs (conversion rate, AOV, CAC, LTV, retention rate) and translate insights into actionable strategies.
Lead reporting cadence (daily, weekly, monthly) across e-commerce metrics and funnel performance.
Maintain documentation of all active campaigns, offers, and funnels in project management tools (e.g., Google Sheets, Monday.com).
Ensure all messaging and creative assets align with brand guidelines and performance goals.
Build, mentor, and lead a cross-functional team spanning design, UX, lifecycle marketing, and digital operations.
Foster collaboration between departments to ensure seamless execution of campaigns and projects.
Partner closely with leadership (CMO, Marketing Director, and Product teams) to shape the e-commerce roadmap.