Digital Marketing Manager

Children’s Hospitals and Clinics of Minnesota•MN and WI Remote, MN

19d

About The Position

The Digital Marketing Manager leads the strategic planning, execution and optimization of Children’s Minnesota digital properties, including multiple websites. This role also manages the digital web team relationship with stakeholders across the organization including IT. The Digital Marketing Manager reports to the Director of Content Strategy and leads a team of digital marketing professionals. Develops and/or oversees website strategies, search engine optimization (SEO/SEM), AI Optimization (AIO), email, regulatory compliance, vendor management and website ROI in alignment with the Children’s Minnesota strategic and operating plans. Demonstrated ability to define clear digital marketing objectives with related KPIs, and to report/demonstrate results. Experience owning customer/target audience web experience: optimizing for conversion and engagement, including developing the Search Engine Optimization Strategy, ensuring all content is search engine. optimized to drive top keyword rankings for key search terms. Experience effectively coaching people to achieve desired results. Solid knowledge of SEO/SEM, AIO, Display Advertising, Email, Web, digital experience, and mobile marketing. Experience managing and leading projects. Experience working with (SYSTEMS - Google Analytics, Wordpress, Siteimprove). Effectively work cross-functionally in a matrixed organization. Continuous improvement mindset: sharing learnings across businesses/markets, replicate best practices. Digital agency experience and/or experience working in healthcare or other regulated industries a plus! Experience working in a complex organization with a variety of audiences, stakeholders and communications goals to create a comprehensive strategy. Up-to-date with the latest trends and best practices in online marketing and measurement. Experience with paid lead programs is a plus.

Requirements

BA/BS in Communications, Business Administration, or Marketing or equivalent experience.
7+ years of experience in positions of increasing responsibility.
2-3 years effectively overseeing and directing work of others.
Ability to provide strategic direction, develop roadmap, and determine metrics to measure success.
Solid knowledge of SEO/SEM, Display Advertising, Email, Web, Nurturing customers, and mobile marketing.
Experience working with Google Analytics, Wordpress, Siteimprove.
Ability to develop strong, trusting and collaborative relationships with all levels in the organization.
Excellent verbal and written communication skills.
Ability to manage multiple projects and timelines in a fast-paced environment.
Personal commitment to deliver results, solutions oriented, and ability to lead others with compassion.
Ability to work independently, as part of a team, and inspire others to success.
A strong desire to be part of a small team making a big impact!

Nice To Haves

Digital agency experience and/or experience working in healthcare or other regulated industries.
Experience working in a complex organization with a variety of audiences, stakeholders and communications goals to create a comprehensive strategy.
Up-to-date with the latest trends and best practices in online marketing and measurement.
Experience with paid lead programs.

Responsibilities

Leads the strategic planning, execution and optimization of Children’s Minnesota digital properties, including multiple websites.
Manages the digital web team relationship with stakeholders across the organization including IT.
Develops and/or oversees website strategies, search engine optimization (SEO/SEM), AI Optimization (AIO), email, regulatory compliance, vendor management and website ROI in alignment with the Children’s Minnesota strategic and operating plans.
Defines clear digital marketing objectives with related KPIs, and to report/demonstrate results.
Optimizes customer/target audience web experience for conversion and engagement.
Develops the Search Engine Optimization Strategy, ensuring all content is search engine optimized to drive top keyword rankings for key search terms.
Effectively coaches people to achieve desired results.
Manages and leads projects.
Works cross-functionally in a matrixed organization.
Shares learnings across businesses/markets, replicates best practices.