Digital Marketing Manager

OTSI • Boise, ID

1d • Onsite

About The Position

Object Technology Solutions, Inc (OTSI) has an immediate opening for a Digital Marketing Manager 3. This role is based in Boise, ID and is an onsite position. The Digital Marketing Manager will own the end-to-end blog process, create and optimize website content, conduct keyword research, analyze performance metrics, audit existing content, and support AI-related initiatives.

Requirements

• Bachelor’s degree in Marketing, Communications, English, or a related field
• 3+ years experience in SEO, content marketing, or digital marketing
• Familiarity with SEO tools (SEMrush or similar)
• Strong understanding of keyword research and search intent
• Familiarity with GEO concepts and AI search optimization — understanding of how LLMs discover, read, and cite content
• Experience writing or editing for AI-readiness, including semantic structure, conversational keyword integration, and entity optimization
• Strong cross-functional collaboration skills, including the ability to work directly with tech teams on site health and schema implementation needs
• Strong communication skills and attention to detail
• Experience with project management platforms (Workfront)
• Exposure to analytics tools (Google Analytics, Adobe Analytics)
• Background in B2B or technical content environments (Semiconductors, memory and storage)
• Ability to write technical content (AI tools may assist with drafting)
• Exposure to GEO tools such as Athena, Gradial, or similar platforms that track AI visibility and citations
• Experience with AI agents, humanizing AI content, etc

Nice To Haves

• Conduct keyword research for blog and glossary topics using SEO tools (e.g., SEMrush)
• Create SEO-driven content outlines for blog articles and product pages (structure, headings, intent, and target keywords) for business units
• Coordinate with writers, agencies, internal teams, and AI tools to move content through production stages
• Manage content workflow from intake through publication (backlog → in progress → review → published)
• Maintain content pipeline visibility and status tracking for stakeholders
• Track and report basic content performance
• Report on content performance, highlighting what was successfully executed versus what did not meet expectations
• Review and optimize draft content to ensure strong SEO structure and alignment with target keywords
• Conduct off‑site outreach to build high‑quality backlinks
• Strengthen internal linking by strategically connecting related pages across the site
• Enhance existing content for GEO performance by rewriting definitions, structuring answer-first sections, and improving clarity for AI-driven search
• Develop and expand FAQ sections using targeted queries, ensuring concise, technically accurate, and AI-friendly responses
• Apply consistent content structuring best practices (headers, bullets, short-form answers) to improve retrieval in AI Overviews and LLMs
• Strengthen entity coverage and internal linking by incorporating related technologies, use cases, and optimized anchor text
• Execute scalable on-page optimizations using provided briefs, checklists, and tools to improve visibility across search and generative platforms

Responsibilities

• Own end-to-end blog process (writing through approval)
• Create and optimize website content (blogs, glossary, product, and other pages)
• Conduct keyword research and improve search rankings
• Analyze performance (traffic, impressions, keyword rankings) and report metrics
• Audit existing content and fill SEO gaps
• Support AI-related initiatives (prompt analysis, improving visibility in LLMs, use AI tools for drafting)

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level