Digital Marketing Manager

Phigenics • Fayetteville, AR

18d • Onsite

About The Position

The Digital Marketing Manager executes and optimizes key demand channels, serving as the bridge between hands ‑ on campaign execution and strategic demand leadership. This role owns performance optimization within assigned channels and drives pipeline outcomes.

Requirements

• Bachelor's degree in Marketing, Business, or a related field
• 3–6 years of experience in B2B demand generation, digital marketing, or growth roles
• Proven ability to optimize campaigns and improve conversion metrics
• Proficiency with marketing automation and CRM tools (HubSpot required)
• Strong analytical skills and comfort working with performance data
• Excellent collaboration and communication skills
• Experience using AI tools in the workplace to improve content quality, streamline workflows, and optimize execution efficiency across marketing operations and communications

Nice To Haves

• Experience with webinars, events, and multi ‑ channel campaigns
• Familiarity with lead scoring, attribution models, or funnel reporting
• Experience working in longer or more complex sales cycles

Responsibilities

• Own execution and optimization of assigned demand channels (email, webinars, website conversion, digital campaigns)
• Analyze channel performance and implement testing and optimization plans
• Partner with Sales and Marketing to improve lead quality and conversion rates
• Support campaign planning and execution for integrated demand initiatives
• Maintain accurate data, reporting, and performance insights for assigned programs

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level