Digital Marketing Manager - Onsite Role in Houston, TX

Flexible Lifeline Systems Inc•Houston, TX

1d•Onsite

About The Position

Flexible Lifeline Systems is seeking a Digital Marketing Manager to manage digital marketing campaigns, strategies, execution, and performance metrics. The successful candidate will have experience in digital content creation and CRM, and will join a growing marketing team. This role offers the opportunity to own, lead, and scale digital marketing efforts. The position is located in North Houston and is an on-site role.

Requirements

SEM & SEO experience within a B2B marketing environment.
Experience with brands that have a solution-based go-to-market strategy including high-value technical hardware/equipment + service with a sector/industry concentration.
Familiarity with Martech, including Tracking Data Analysis tools, WordPress CMS, and Microsoft Dynamics or similar CRM tools.
Demonstrated capability building, backed by results (candidates will be asked to provide supporting KPIs).
5+ years in paid search campaigns (e.g., Google AdWords, Bing Ads).
5+ years in SEO optimization strategies.
2+ years in LLM Optimization for Google AI, ChatGPT, Gemini.
3+ years implementing SEO & SEM plans for high-value B2B solutions.
3+ years of WordPress or related content management systems (CMS).
3+ years in Digital Analysis & Reporting.
3+ years experience with Project Management tools.
Authorized to work for any employer in the U.S. without sponsorship.

Nice To Haves

Experience with digital content creation.
Experience with CRM.

Responsibilities

Lead, coordinate, monitor, and assist in the implementation of marketing initiatives.
Lead, develop, implement, and expand a paid search program (SEM) based on ROI, as part of an integrated marketing campaign and as a standalone program.
Lead the development and execution of strategies to increase top-10 keyword rankings and brand visibility within AI-generated responses (LLM Optimization).
Audit content for "answer engine" compatibility, optimize for search volume, and manage inbound/outbound linking to build authority across traditional and generative search platforms.
Support website development and edits, and other ad-hoc digital marketing areas as needed.
Implement tactical plans to generate Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs) through SEM, SEO, and AEO, driving sales funnel opportunities and revenue.
Serve as the subject matter expert for SEM, SEO, AEO, website maintenance, and development.
Prepare monthly, quarterly, and yearly KPI reports on digital marketing efforts.