Digital Marketing Manager

NowSecure•,

5d•$85,000 - $100,000•Remote

About The Position

NowSecure is seeking a Digital Marketing Manager to take ownership of and continuously enhance its digital marketing efforts across paid media, social media, organic search, website performance, and conversion optimization. This is a hands-on role for an individual passionate about digital marketing, seeking significant ownership, and driven by a desire for continuous improvement. The ideal candidate will be adept at strategy development, hands-on platform optimization, funnel analysis, identifying SEO/AEO/GEO/AIO opportunities, assessing page performance, and troubleshooting conversion issues. This position reports to the Senior Director, Demand Generation and collaborates closely with Demand Generation, Marketing Operations, Content, Product Marketing, Sales, and the broader go-to-market team.

Requirements

4+ years of hands-on digital marketing experience, ideally within B2B SaaS, cybersecurity, technology, or another complex B2B environment.
Strong hands-on experience managing paid search and paid social campaigns.
Demonstrated ability to manage meaningful paid media budgets and improve performance over time.
Experience successfully partnering with agencies while maintaining strong internal ownership of strategy and performance.
Strong understanding of SEO fundamentals, including technical SEO, content optimization, keyword research, search intent, and site architecture.
Genuine curiosity about AEO, GEO, AI search, and the rapidly evolving ways buyers discover and evaluate information.
Experience optimizing websites and landing pages for conversion.
Strong analytical skills with the ability to turn data into decisions and action.
Experience with web analytics, advertising platforms, attribution, conversion tracking, and digital marketing reporting.
Experience working with modern content management systems.
Familiarity with tools such as Google Ads, Google Analytics, Google Tag Manager, LinkedIn Campaign Manager, Search Console, SEMrush, Ahrefs, or similar platforms.
Strong copywriting and messaging instincts, particularly for digital ads and landing pages.
An AI-forward mindset and demonstrated use of AI to improve the speed, quality, or effectiveness of your work.
A willingness to experiment with new AI tools, workflows, and approaches as the technology evolves.
Ability to manage multiple priorities and move quickly without sacrificing quality.
Strong project management and organizational skills.
A high degree of ownership and accountability.
A willingness to get into the details and execute the work yourself.
Curiosity and a desire to continuously learn.
Comfort operating in an environment where experimentation is encouraged and not every answer is known in advance.
Strong communication and collaboration skills.
A team-first mindset and willingness to share ideas, learnings, and expertise with others.

Nice To Haves

Experience in cybersecurity, developer tools, DevSecOps, enterprise software, or marketing to technical audiences.
Developed an AEO or GEO strategy and can speak thoughtfully about how AI is changing search, discovery, and buyer behavior.
Built AI agents, automations, or workflows that meaningfully improved your own productivity or the performance of a marketing team.

Responsibilities

Own digital marketing performance across paid, organic, website, and conversion channels with a focus on qualified demand, pipeline, and revenue.
Utilize performance data, AI-powered analysis, audience insights, and experimentation to guide investment, optimization, and testing strategies.
Monitor the digital funnel, translating insights into actionable strategies to identify opportunities and resolve performance issues.
Manage paid search, paid social, retargeting, audience strategy, budget allocation, testing, and overall paid media performance.
Oversee paid media agency relationships while remaining hands-on in platform management, including campaign, targeting, budget, copy, and optimization adjustments.
Continuously test audiences, creative, messaging, offers, and campaign approaches, leveraging AI and performance data for accelerated learning and improved results.
Own the organic discovery strategy across traditional search and emerging AI-powered experiences, including SEO, AEO, GEO, and AIO.
Collaborate with Content and Product Marketing on keyword, topic, competitor, search intent, and AI visibility opportunities to enhance NowSecure's discovery by target buyers.
Actively experiment with strategies to improve NowSecure's visibility across AI platforms like Claude, ChatGPT, Gemini, and Perplexity.
Treat the NowSecure website as a performance channel, continuously improving landing pages, conversion paths, messaging, UX, and the overall digital customer journey.
Employ analytics, behavioral insights, AI, and structured experimentation to identify friction points and enhance conversion rates.
Own the digital roadmap, working cross-functionally to launch new pages, campaign experiences, tests, and website improvements.
Manage the digital content experience across the buyer journey, ensuring prospects can easily discover, engage with, and progress through relevant content.
Own and optimize PathFactory, including content organization, journeys, recommendations, and conversion paths, until the transition to an internally built solution.
Partner with Content, Demand Generation, and Marketing Operations to leverage engagement data, AI, and experimentation for improved content consumption, conversion, and funnel progression.
Own NowSecure’s LinkedIn strategy, focusing on increasing engagement, growing the audience, and strengthening presence with key buyers and communities.
Collaborate with Content, Product Marketing, and other teams to transform campaigns, company news, thought leadership, and industry conversations into compelling social content.
Utilize performance data, social listening, and AI to identify trends, test new approaches, and continuously improve social publishing and engagement strategies.