Digital Marketing Manager, Customer

Trinchero Family Estates•Napa, CA

3d•$80,000 - $100,000•Hybrid

About The Position

The Digital Marketing Manager, Customer, develops and executes integrated digital marketing and retail media strategies for the company's wine and spirits brands across key national retail partners. The role leads retailer-facing digital marketing initiatives, using retail media networks, paid digital channels, retailer partnerships, eCommerce platforms, and performance analytics to drive brand visibility, consumer engagement, shopper conversion, and sales growth. The position partners with National Accounts, Sales, Brand Marketing, eCommerce, Communications, Finance, Legal, and external agencies to develop retailer-specific strategy proposals, coordinate marketing partnerships, and execute geo-targeted, shopper-focused campaigns aligned with customer objectives and commercial priorities. It also serves as the digital marketing subject matter expert for retailer marketing initiatives and omnichannel commerce programs.

Requirements

Bachelor's degree in Marketing, Business, Communications, Digital Media, or a related field.
At least 6 years of progressive experience in digital marketing, retail media, shopper marketing, e-commerce, or omni-channel marketing.
Experience in wine or beverage alcohol.
Experience developing and presenting digital strategy proposals for national retail accounts, such as Albertsons/Safeway, Kroger, or Walmart, to cross-functional leadership teams.
Experience managing retailer-specific marketing partnerships and collaborative marketing programs with national retail accounts, such as Albertsons/Safeway, Kroger, or Walmart.
Strong understanding of retail media networks and retailer advertising platforms, including capabilities, audience targeting, measurement, and optimization.
Proven success developing geo-targeted marketing campaigns that drive shopper acquisition, conversion, and localized sales performance.
Experience supporting National Accounts, Customer Marketing, Sales, or Trade Marketing organizations.
Strong analytical skills and ability to translate performance data into actionable business recommendations.
Experience managing agency partners, media budgets, campaign measurement, and marketing investment optimization.

Nice To Haves

Familiarity with retailer media platforms such as Total Wine & More Epsilon, Walmart Connect, Albertsons Media Collective, Instacart Ads, DoorDash Ads, or similar platforms.

Responsibilities

Develop digital strategy proposals and annual activation plans for National Retail Accounts, aligning brand objectives with retailer priorities and shopper insights.
Coordinate retailer-specific partnerships, including co-op marketing opportunities, retail media programs, promotional campaigns, and joint business planning support.
Create and execute geo-targeted marketing campaigns supporting key markets, retailer priorities, new product launches, and account-specific sales objectives.
Oversee audience targeting, campaign optimization, budget allocation, attribution, and ROI analysis.
Use consumer insights, market trends, and performance data to drive growth.
Collaborate with National Account Sales teams to identify digital growth opportunities and develop customer-facing marketing recommendations.
Manage retail media investment planning, audience strategy, creative deployment, campaign optimization, and performance reporting.
Analyze retailer and campaign performance data and recommend improvements to shopper engagement, conversion, and incremental sales outcomes.
Serve as the digital marketing subject matter expert for retailer marketing initiatives and omnichannel commerce programs.