Digital Marketing Manager (SEM, SEO & Paid Media)

PostcardMania • Clearwater, FL

4d • Onsite

About The Position

PostcardMania is seeking a strategic, hands-on SEM Manager to join their internal marketing team. This role will focus on building, optimizing, and scaling paid and organic search and paid social programs for the company's three in-house brands: PostcardMania, PCM Integrations, and Rocket Print & Mail. The ideal candidate will enjoy owning performance from strategy through execution, testing aggressively, and using data to guide decisions. This is not a client-facing role.

Requirements

• 3+ years of experience in SEM, SEO, and paid media management.
• Proven success managing PPC and paid social campaigns with measurable results.
• Strong understanding of SEO best practices, technical SEO, and content optimization.
• Experience with tools such as Google Ads, Google Analytics, Search Console, Meta Ads Manager, and SEO platforms (SEMrush, Ahrefs, or similar).
• Analytical mindset with the ability to translate data into action.
• Comfortable managing multiple brands simultaneously.
• Self-starter who thrives in a fast-paced marketing environment.

Nice To Haves

• Experience marketing B2B services or SaaS.
• Familiarity with conversion rate optimization (CRO) and landing page testing.
• Agency or in-house marketing experience (or both).

Responsibilities

• Own and manage Search Engine Marketing across three internal brands.
• Develop and execute SEO strategies to improve rankings, traffic, and conversion rates.
• Plan, launch, and optimize PPC campaigns across Google Ads, Microsoft Ads, and related platforms.
• Manage and scale paid social advertising across platforms such as Meta, TikTok, LinkedIn and others as needed.
• Conduct keyword research, competitive analysis, and ongoing performance optimization.
• Collaborate with internal teams (content, design, web, analytics) to align messaging and landing pages.
• Monitor budgets, bids, and pacing to maximize ROI.
• Track, analyze, and report on performance using analytics tools and dashboards.
• Stay current on platform updates, algorithm changes, and best practices.

Benefits

• Medical, Dental, Vision & Life Insurance
• 401K, Short- and Long-Term Disability, Accident & Critical Illness
• Paid Vacation time that increases with longevity
• 6 paid holidays (NY Day, Memorial Day, 4th of July, Labor Day, Thanksgiving and Christmas)
• Free yoga on-site twice a week
• Free monthly visits to a local Chiropractor

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed