Digital Marketing Manager

Security Equipment Supply Inc•Earth City, MO

21d•$80,000 - $100,000•Hybrid

About The Position

Security Equipment Supply, Inc. (SES) is seeking a proactive, self-sufficient Digital Marketing Manager for a hands-on role focused primarily on digital marketing execution, with additional responsibility for improving the user experience across the company website and e-commerce platform. The role manages the day-to-day digital marketing calendar, coordinates campaigns, keeps content moving, and ensures communications reach the right audiences on schedule. Work includes email campaigns, LinkedIn posts, website updates, product content, and e-commerce initiatives. The manager plans and executes campaigns independently, manages changing priorities, juggles multiple projects, anticipates upcoming needs, and maintains accuracy. The role works with IT, sales, branch teams, and outside vendors, and uses performance data to assess and improve campaigns and digital experiences. SES is a second-generation, family-owned distributor of low-voltage electronics founded in 1982, with 15 locations across 12 states. The company is modernizing operations, investing in technology, and enhancing customer and employee experiences. Most roles are hybrid. This position is based in Earth City, Missouri, and is described as full-time and exempt.

Requirements

5+ years of hands-on digital marketing experience.
Experience planning and executing email campaigns, social media content, and digital marketing calendars.
Experience with HubSpot or a comparable marketing automation platform.
Experience managing website content and supporting e-commerce or customer-facing digital platforms.
Strong organizational, project management, and analytical skills.
Exceptional attention to detail and the ability to manage multiple priorities independently.
Experience with website analytics and digital campaign performance reporting.
Ability to move projects forward independently, adapt to shifting priorities, and maintain accuracy.
Ability to communicate clearly and collaborate with sales, IT, branch teams, and outside vendors.

Nice To Haves

B2B marketing experience.
Distribution experience.
Customer portal experience.
SEO experience.
Google Analytics experience.
Content management system experience.

Responsibilities

Plan and manage a digital marketing calendar covering email campaigns, LinkedIn posts, promotions, product announcements, and other digital communications.
Build, schedule, and execute email campaigns and automated workflows using HubSpot.
Coordinate social media content and ensure campaigns and communications are delivered on time.
Manage website content updates, landing pages, product information, and digital promotions.
Support e-commerce marketing initiatives that increase online engagement and sales.
Monitor campaign performance and make adjustments based on results.
Manage website content and support improvements to the customer portal and e-commerce experience.
Identify ways to improve website navigation, product information, usability, and online ordering.
Ensure website content is accurate, current, and aligned with marketing priorities.
Work with IT, sales, and outside vendors to coordinate website and portal improvements.
Anticipate upcoming marketing needs and prepare campaigns and content in advance.
Monitor email engagement, website traffic, conversion rates, and other key metrics.
Use HubSpot, Google Analytics, and other tools to evaluate performance and identify opportunities for improvement.
Organize competing priorities, meet deadlines, and adjust plans when business needs change.
Communicate progress, flag potential issues, and recommend practical solutions.