Digital Marketing Manager

Woodbridge Homes • Vancouver, BC

9d • CA$70,000 - CA$85,000 • Onsite

About The Position

Woodbridge Homes is seeking an experienced Digital Marketing Manager to join their team. Woodbridge is a Vancouver-based developer with over three decades of experience, specializing in designing and building desirable multifamily homes. The Digital Marketing Manager will lead Woodbridge’s external communications and digital presence across all platforms, reporting to the Vice President of Marketing. This role ensures a consistent, engaging, and professional brand voice while supporting project marketing initiatives through clear, compelling storytelling. It is a hands-on role that blends strategy and execution, owning the creation and delivery of content across digital channels including social media, websites, email campaigns, and marketing materials. The manager will work closely with marketing, development, leasing, and property management teams to ensure all communications are aligned with project objectives and reflect Woodbridge’s standards. This is a full-time, fully on-site position located in downtown Vancouver.

Requirements

• A post-secondary degree or diploma in marketing, PR, media relations, communications, design, or a related field
• 5+ years of relevant experience in marketing, communications, brand or content roles
• Demonstrated strength as a professional writer
• Experience developing and executing organization wide communication strategies
• Strong graphic design and photography skills (experience with Adobe InDesign, Illustrator and Photoshop is essential)
• Proficiency in MS Office (Outlook, Excel, and Word)
• A valid Class 5 driver’s license and ability to travel to other work sites in the Lower Mainland as needed

Nice To Haves

• Experience in real estate, development, property management or related industry preferred
• Creatively driven with a strong visual eye and attention to detail
• Well-developed sense of brand, with an instinct for creating polished and impactful content
• Clear and confident communicator with strong written and verbal abilities; ability to collaborate across all levels of an organization
• Strong organizational skills with the ability to manage multiple projects and priorities simultaneously
• Adaptable
• Engaged with trends, culture, and evolving digital best practices
• Open to direction, feedback, and collaboration, while presenting/contributing ideas
• Able to identify opportunities for refinement and elevate quality
• Committed to maintaining high standards across all materials and touchpoints
• Enthusiasm, drive, and genuine passion for real estate

Responsibilities

• Lead the creation of high-quality content across Woodbridge’s portfolio, including photography, video, social media, website copy, and marketing materials
• Produce engaging content for digital channels, including social posts, email campaigns, quarterly corporate newsletters, and project updates
• Ensure all content reflects Woodbridge’s brand standards, voice, and visual identity
• Design and produce marketing assets for digital, print, and transit advertising
• Attend project sites and events to capture content and support storytelling initiatives
• Ensure consistency in brand tone across all projects and corporate marketing
• Manage and maintain Woodbridge’s digital platforms, including social media channels and corporate website
• Plan and execute social media content calendars in alignment with project timelines and marketing priorities, and present them to the VP of Marketing for approval
• Monitor and respond to audience engagement, inquiries, and online reviews in a timely and professional manner
• Design and manage digital advertising campaigns across platforms such as Google and Meta in collaboration with external teams
• Identify opportunities to enhance online presence, grow audience engagement, and strengthen brand visibility
• Coordinate with Marketing Manager on events to feature on social media
• Track and analyze performance across digital channels, including web, social media, email, and paid campaigns
• Interpret data and provide actionable insights to improve campaign effectiveness and engagement
• Prepare regular performance summaries and recommendations for the Vice President of Marketing
• Maintain and strengthen Woodbridge’s online reputation through active monitoring and engagement
• Perform other related duties as assigned

Benefits

• Support for your professional development; professional association dues, regular internal and external learning opportunities
• A supportive and collaborative company culture
• A conveniently located and amenity rich workplace
• A comprehensive benefits program (extended health, dental, employee assistance program, long term disability, life insurance and ASI)
• Paid flex time, flex holidays and sick days

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree