Digital Marketing Manager

Digital United • Farmington, CT

17d • Remote

About The Position

Mediate.ly is seeking a results-driven Digital Marketing Manager to lead the strategy, execution, and optimization of paid media campaigns across Google Ads, Paid Social (Meta, LinkedIn, TikTok, etc.), and Programmatic (a plus!). This role requires a hands-on expert who thrives in a fast-paced environment, balancing strategic thinking with in-platform execution.

Requirements

• 7+ years of hands-on experience managing Google Ads and Paid Social campaigns (Meta, LinkedIn, YouTube, etc.).
• Strong knowledge of bidding strategies, audience segmentation, and attribution models.
• Analytical mindset with experience using reporting tools within and outside of platforms.
• Blackbelt Excel skills.
• Excellent written and verbal communication skills, with the ability to present data-driven insights clearly.
• Strong project management skills and ability to thrive in a fast-paced, data-driven environment.
• MS Office
• Google Ads
• Microsoft Ads
• Facebook Business Manager
• LinkedIn Campaign Manager
• TikTok Ads
• Snapchat Ads
• Prisma

Nice To Haves

• Programmatic media buying experience is a plus! (The Trade Desk, StackAdapt).

Responsibilities

• Manage end-to-end digital advertising campaigns across Google Ads, Paid Social, and (ideally) Programmatic platforms.
• Leverage products within platforms (e.g. PMax, Demand Gen, YouTube, Lead form products, etc.).
• Develop, launch, and optimize campaigns, including audience targeting, bid strategies, and creative testing.
• Ensure campaigns align with business objectives and KPIs (ROAS, CPL, CPA, etc.).
• Continuously optimize campaigns for performance, leveraging A/B testing, audience insights, and real-time adjustments.
• Monitor performance metrics and create actionable insights to improve conversion rates and efficiency.
• Analyze performance data to inform media strategies and provide recommendations.
• Work cross-functionally with account lead colleagues to refine messaging, landing pages, and ad formats.
• Work closely with data ops team to ensure accurate and strategist conversion implementation.
• Stay ahead of industry trends, platform updates, and emerging paid media opportunities.
• Report on campaign performance, providing insights and recommendations to stakeholders.

Benefits

• Unlimited PTO
• Medical, Dental, Vision, 401k plus match
• Annual performance bonus eligibility
• Ongoing training opportunities
• Planned outings and team events (remote workers included!)

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed