Digital Marketing Manager

JENSEN INFRASTRUCTURE•Reno, NV

3d•Onsite

About The Position

Jensen Infrastructure is transforming how customers discover, research, and purchase infrastructure products through a new digital commerce platform. We’re looking for a Digital Marketing Manager to lead demand generation and help make Jensen the easiest partner for engineers, specifiers, and contractors to do business with online. This is a high-impact, high-autonomy role where you’ll own inbound demand, digital engagement, and performance across our marketing channels. You’ll work closely with our Digital Commerce and Technology teams to drive qualified traffic, improve conversion, and support platform adoption.

Requirements

3+ years of experience in B2B digital marketing or demand generation (5+ years preferred)
Proven experience managing paid media with a focus on ROI and performance
Hands-on experience with marketing automation and customer engagement platforms
Strong analytical skills with the ability to build and interpret performance metrics
Comfortable using AI tools for content creation, campaign execution, and analysis
Self-starter who thrives in a high-autonomy, fast-moving environment

Nice To Haves

Experience in construction, infrastructure, or industrial sectors
B2B eCommerce or digital commerce experience
Experience with A/B testing and conversion optimization
Understanding of how engineers and specifiers research products

Responsibilities

Owning paid media strategy and execution across search, LinkedIn, and industry channels
Building and managing lifecycle marketing programs from first touch through conversion
Driving inbound discoverability across search and emerging AI-driven platforms
Creating and scaling content using AI tools in partnership with product teams
Tracking performance through dashboards tied to engagement, conversion, and revenue
Continuously optimizing campaigns, landing pages, and audience targeting