Digital Marketing Manager

Genstone Realty

10d•$110,000

About The Position

The Digital Marketing Manager plays a key role in driving the Fay Group’s digital acquisition strategy and supporting business growth across the organization’s digital ecosystem. This role manages and supports the planning, execution, and optimization of paid digital channels (lead buying, display, search) while contributing to broader owned, earned, and paid digital initiatives. Working cross-functionally with Marketing, Sales, Analytics, and IT, this position leverages marketing data, analytics platforms and digital insights to enhance lead generation performance, strengthen marketing attribution, and identify opportunities that increase campaign efficiency and overall marketing ROI. The role also supports digital performance through conversion tracking, marketing analytics, search visibility insights (Google Search Console), local search engagement (Google Business Profile), CRM integration, and management of lead vendor partnerships. Additionally, the position contributes to marketing dashboards, performance reporting, and data-driven optimization initiatives that help leadership make informed strategic decisions. This position collaborates closely with the AVP of Website & Digital Marketing on strategic initiatives across business units, aligning marketing activities, identifying growth opportunities, and supporting customer acquisition efforts to ensure consistency with organizational business and revenue objectives.

Requirements

Bachelor’s degree in Communications or related field
5+ years of experience in digital marketing in a marketing context
3+ years of Marketing Lead generation experience with substantial paid budgets (min $50K per month), including prospect/customer segmentation, journeys/retargeting, test & learn, funnel conversion, program measurement, and report automation
Previous experience in Mortgage, Real Estate, or Financial Services
Proficiency in CMS tools such as WordPress and Wix
Experience with Google and Meta platforms (AdWords, Google Console, GTM, GA4, etc.)
Solid skills and experience in MS Word, Excel, PPT, and Outlook
Strong verbal and written communication skills
Strong interpersonal skills
Strong analytical skills
Solid decision-making abilities coupled with sound judgment
Strong time management skills
Ability to prioritize numerous tasks and manage shifting priorities
Client-focused with strong execution skills and results orientation
High-level of precision with attention to detail and consistency
Flexible, open to change, ability to learn new things quickly
Ability to work in a collaborative environment and provide guidance for working groups

Nice To Haves

Prior experience delivering referrals to multiple business units is highly preferred
Prior experience with online review management tools for solicitation, response, and optimization of GBPs and other review sites is a plus
Programmatic media experience is a plus
Experience with CRM/Email platforms such as Microsoft Dynamics, HubSpot, Total Expert, or similar is a plus
Proficiency in data visualization tools such as Power BI or similar is a plus

Responsibilities

Manage and support the planning, execution, and optimization of paid digital channels (lead buying, display, search)
Contribute to broader owned, earned, and paid digital initiatives
Leverage marketing data, analytics platforms and digital insights to enhance lead generation performance, strengthen marketing attribution, and identify opportunities that increase campaign efficiency and overall marketing ROI
Support digital performance through conversion tracking, marketing analytics, search visibility insights (Google Search Console), local search engagement (Google Business Profile), CRM integration, and management of lead vendor partnerships
Contribute to marketing dashboards, performance reporting, and data-driven optimization initiatives
Collaborate closely with the AVP of Website & Digital Marketing on strategic initiatives across business units