Digital Marketing Manager (Email & Paid Media) | Aventura, FL · $100K-$150K - 2644

Bhired•Aventura, FL

10d

About The Position

A growing company in Aventura is seeking a hands-on digital marketer to own email campaigns and paid advertising. The role focuses on turning website visitors into leads and leads into customers by building email follow-up flows, running retargeting campaigns on Meta and Google, and tracking performance to improve how advertising spend is used. The manager will build and manage campaigns directly and use results to optimize performance.

Requirements

2–4+ years of hands-on experience in email marketing and paid media.
Proven experience running retargeting campaigns on Meta and Google Ads.
Experience with an email or CRM platform such as Klaviyo, HubSpot, Mailchimp, or ActiveCampaign.
Comfort with GA4, Google Tag Manager, and conversion tracking.
Results-driven, with specific numbers to share, such as ad spend managed, cost per lead, and conversion lifts.
Self-starter able to own the function independently.

Nice To Haves

Google Ads or Meta Blueprint certification.

Responsibilities

Plan, build, and send email campaigns from start to finish.
Create automated nurture sequences, including follow-ups for people who start but do not finish a form.
Segment the email list and personalize messaging for different audiences.
A/B test subject lines, content, and send times to improve opens and conversions.
Run and manage campaigns on Meta (Facebook/Instagram) and Google Ads.
Build retargeting audiences from website visitors and form abandoners.
Create custom and lookalike audiences to reach new prospects.
Develop ad copy and creative, and manage budgets to achieve strong cost per lead and return on ad spend.
Set up and maintain tracking tools, including Meta Pixel, Google Tag Manager, and GA4.
Monitor performance and clearly report on leads, costs, and results.
Use data to identify what is working and adjust campaigns quickly.