Digital Marketing Manager - Personal Care & Nutrition

Univar Solutions•Bellevue, WA

18d•Hybrid

About The Position

The Digital Marketing Manager, Personal Care and Nutrition (PCN) is responsible for developing, executing, and reporting on customer-facing strategic marketing plans and activities in collaboration with suppliers and product management. This role focuses on the successful implementation of traditional and digital marketing campaigns for ChemPoint to maximize new business. Success requires prior marketing experience within the personal care and/or nutrition industries, including familiarity with formulation-driven products, supplier collaboration, and customer decision-making in PCN markets. The company values passion, energy, and enthusiasm to ignite transformation in the chemical, ingredient, and industrial finished products industry.

Requirements

Bachelor’s degree from a fully accredited four-year institution or equivalent work experience required
5+ years of experience in strategic marketing, management, and direct sales, preferably as a Market Analyst, Technical Salesperson, Product Manager, or equivalent
Strong knowledge and experience using PC and Windows operating systems
Strong knowledge and experience working with MS Office Suite, with advanced Excel skills
Expertise in developing and executing marketing strategies, primarily online across all digital marketing channels
Excellent ability to solve complex and challenging situations
Strong written and verbal communication and active listening skills
Ability to adapt behavior and communication style to effectively interact with others when addressing challenges and objectives
Knowledge of marketing strategies and proper short- and long-term execution

Nice To Haves

3+ years of experience in a technical or business capacity within the personal care and/or food and beverage formulation industries

Responsibilities

Partner with Product Managers, Industry Managers, and Suppliers to develop and report on targeted marketing plans by industry team
Define goals and strategic initiatives
Conduct market analysis
Define customer segments and determine target markets
Build presentation decks and present market insights, analysis, and consultation on the execution of strategic initiatives to supplier partners
Develop value propositions and messaging frameworks
Serve as the marketing lead for Personal Care and Nutrition, translating PCN market insights, formulation trends, and supplier strategies into effective customer-facing campaigns; executes plans to create demand and/or brand awareness
Analyze the most effective marketing channels for strategic execution of product lines and industries
Launch channel activities (SEO, AEO, PPC advertising, email, social media, phone campaigns, etc.) to drive digital engagement, traffic, conversions, and/or market insights
Develop new content to drive customer traffic and conversions for existing and new product lines, industries, and trends
Develop processes and systems to optimize the marketing process and conversion rates
Measure and report on digital and non-digital conversion rates, sales cycle time, and lead generation
Perform other related duties as required or requested