Manager - Digital Marketing

Newrez LLC • Troy, MI

1d • Onsite

About The Position

At Newrez, we bring big thinkers and caring doers together to make home happen. We’re a team built on heart and hustle, united by a commitment to show up for our customers, our communities, and each other. We believe that when our people thrive, homeowners thrive - and that’s why we invest in your growth, wellbeing, and ability to make an impact. Every day, we work to exceed the expectations of our residential mortgage borrowers and business partners through superior service, simple processes, and clear communication. We do this by empowering our employees, encouraging innovative solutions and recognizing great performance. The Manager Digital Marketing is responsible for supporting growth across the Wholesale, JV, Retail, and Correspondent businesses by building strong cross-functional relationships, diagnosing business needs, and developing and leading a prioritized digital marketing roadmap for these channels. This role partners across the Originations business, Digital Marketing, Digital Product, and Performance Marketing to identify, align, and prioritize initiatives that create new and improve current owned and paid digital experiences to drive measurable outcomes. To enable success, the role is also responsible for establishing effective operating models for key initiatives (e.g., centrally led vs. federated ownership) to ensure accountability, transparency, and reliable progress towards aligned goals.

Requirements

• Bachelor’s degree in Marketing, Business, Analytics, or a related field required (or equivalent experience).
• 6-8 years of experience in digital marketing, digital experience optimization, lifecycle/CRM marketing, or related roles.
• Demonstrated ability to lead cross-functional initiatives through influence rather than authority.
• Strong stakeholder management and consultative skills with the ability to diagnose needs and translate them into actionable plans.
• Proven roadmap and prioritization discipline, balancing urgency, dependencies, and capacity.
• Cross-functional fluency across Digital Marketing, Digital Product, and Performance Marketing.
• Analytical mindset with experience defining success metrics, interpreting performance data, and recommending actions.
• Clear written and verbal communication skills with the ability to create executive-ready materials.
• Strong organizational skills and ability to manage multiple priorities in a fast-paced environment.
• Proficiency in digital analytics tools and Microsoft Office.
• All employees are required to have smart phones that meet Company security standards with the ability to install apps such as Microsoft Authenticator.

Nice To Haves

• B2B and/or B2B2C experience are strongly preferred.

Responsibilities

• Diagnose business needs across Wholesale, JV, Retail, and Correspondent channels and translate them into clear digital marketing requirements, success metrics, and prioritized initiatives.
• Balance near-term opportunities with longer-term strategic investments to maximize impact and resource efficiency.
• Build strong cross-functional relationships to understand priorities, gaps, and growth opportunities.
• Identify gaps and opportunities across owned digital experiences using web analytics and behavioral tools such as GA4 and FullStory.
• Partner with Social and Paid Digital teams to identify external acquisition opportunities.
• Partner with Digital Product teams to identify and optimize authenticated web and mobile app experiences.
• Ensure digital experiences support cohesive performance across Direct, Organic, Paid, Email, Referral, and other traffic channels.
• Partner across Digital Marketing, Digital Product, and Performance Marketing to align priorities, define scope, and coordinate delivery.
• Help establish and maintain effective operating models (centrally led vs. federated ownership) to ensure accountability, transparency, and reliable execution.
• Act as a connector across teams to drive shared goals and aligned execution.
• Monitor performance of key initiatives in partnership with stakeholders, surfacing insights, risks, and recommendations.
• Serve as a customer-first, data-driven storyteller, translating insights into clear narratives that influence leadership decision-making.
• Communicate plans, progress, and outcomes through concise briefs, updates, and executive-ready summaries.
• Work comfortably within Content Management Systems to ensure site changes are executed accurately and prioritize site health.
• Ensure quality, consistency, and performance considerations are incorporated throughout delivery.
• Ability to effectively and accurately convey information to others.
• Performs related duties as assigned by management.

Benefits

• Medical, dental, and vision insurance
• Health Savings Account with employer contribution
• 401(k) Retirement plan with employer match
• Paid Maternity Leave/Parental Bonding Leave/Caregiver Leave
• Adoption Assistance
• Tuition & Certification reimbursement
• Employee Mortgage Loan Program
• The Newrez Employee Emergency and Disaster Fund is a program to support our team members experiencing hardships
• 1 company-paid Volunteer Time Off day (with over 40,000 volunteer hours contributed since our inception)
• Matching Gifts Program - dollar-for-dollar up to $1,000
• Bonus based on individual and company performance, variable or annual

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 501-1,000 employees