Digital Marketing Manager

Renesas Electronics • Austin, TX

1d • Hybrid

About The Position

We are seeking a Marketing Data Analytics Manager to lead a team of analysts focusing efforts to drive data-informed decision-making across the organization. This role is ideal for an experienced analytics professional with a strong strategic mindset and a passion for translating complex data into clear, actionable insights.
In this role, you will partner closely with marketing leadership and cross-functional teams to shape marketing strategy, optimize campaigns, guide website and digital experience decisions, and establish best practices for marketing measurement. You will also play a key role in mentoring analysts and advancing the team’s analytics capabilities.

Requirements

• Bachelor’s degree in Marketing, Statistics, Business, Engineering, Data Science, or a related field.
• 5–7 years of experience in marketing analytics, data analysis, or a related analytics role, with demonstrated impact on marketing strategy and performance.
• Strong analytical and problem-solving skills, with the ability to synthesize large, complex datasets into meaningful insights.
• Hands-on experience with marketing analytics and data visualization tools (e.g., Google Analytics, Looker Studio, Power BI) and advanced Excel skills; experience with additional analytics or BI platforms is a plus.
• Proven ability to manage multiple priorities, lead projects end-to-end, and work effectively in a fast-paced, cross-functional environment.
• Excellent verbal and written communication skills, with experience presenting to senior and non-technical stakeholders.

Nice To Haves

• Previous leadership experience preferred.
• Prior experience in the semiconductor industry or high-tech manufacturing environment is a plus.

Responsibilities

• Lead the development, governance, and evolution of marketing dashboards and reporting frameworks to monitor KPIs, website health, and campaign performance across channels.
• Translate complex marketing and customer data into actionable insights that influence strategy, investment decisions, and performance optimization.
• Partner with marketing teams to define measurement strategies, success metrics, and analytical approaches for key initiatives.
• Present insights and recommendations to senior stakeholders and marketing leadership in a clear, compelling, and business-focused manner.
• Identify opportunities to improve data quality, tracking, and measurement methodologies across marketing platforms.
• Stay current on marketing analytics tools, data visualization best practices, and industry trends, and proactively recommend improvements.
• Provide guidance and mentorship to junior analysts and contribute to the development of analytics standards and best practices.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees