Digital Marketing Data Analyst - Digital Channel Performance (REMOTE)

State Farm•Dunwoody, GA

2h•Remote

About The Position

State Farm is seeking a seasoned digital marketing data expert to serve as a Data Analyst for the Digital Channel Performance team. Our Digital Channel Performance team executes digital acquisition marketing strategies across paid, owned, earned, and content channels and looks to drive profitable digital growth while enabling seamless Human + Digital orchestration. As a Data Analyst in Digital Channel Performance, you will support the coordination, prioritization, and delivery of digital initiatives, as well as reporting and measurement of results. You will collect inputs, measure outcomes, and report Key Performance Indicators. You will communicate and partner with business owners necessary for digital operations and business performance. You will set goals, provide estimates and track performance to goals. You will support Product managers, Project Managers and Initiative Owners in execution of duties by providing insights and developing recommendations through data. You will utilize analytical and quantitative skills by using data and metrics to test theories confirm assumptions, generate insights/recommendations, and measure success. You will drive and influence business decisions based on metrics and data. You will create reports and dashboards using Tableau or similar tools. You will identify and capture data for tracking with Enterprise Technology partners. You will utilize testing experience A/B testing, configuring testing tools (with Enterprise Technology), reading/interpreting statistical results, and conducting pre- and post-analysis. You will monitor Marketing tactic performance.

Requirements

Expertise in SQL with basic experience in another programming language such as Python or R.
Experience creating reports and dashboards using visual tools such as Tableau or Power BI.
Proven ability to thrive in a fast-paced, changing environment.
Prior mentoring experience or desire to mentor experience.
Strong critical thinking and analytical skills.
Demonstrated learning agility to quickly learn both, new technical skills and business acumen with immediate application of skills.
Strong problem-solving and resourcefulness competencies.
Demonstrated teamwork and communication competencies.
Bachelors in a quantitative field (marketing, business analytics, economics, computer science, finance, etc.) preferred.
Applicants for this position are required to be eligible to lawfully work in the U.S. immediately; employer will not sponsor applicants for U.S. work authorization (e.g. H-1B visa) for this opportunity.

Nice To Haves

Experience in marketing is highly preferred.

Responsibilities

Support the coordination, prioritization, and delivery of digital initiatives, as well as reporting and measurement of results
Collect inputs, measure outcomes, and report Key Performance Indicators
Communicate and partner with business owners necessary for digital operations and business performance
Set goals, provide estimates and track performance to goals
Support Product managers, Project Managers and Initiative Owners in execution of duties by providing insights and developing recommendations through data
Utilize analytical and quantitative skills by using data and metrics to test theories confirm assumptions, generate insights/recommendations, and measure success
Drive and influence business decisions based on metrics and data
Create reports and dashboards using Tableau or similar tools
Identify and capture data for tracking with Enterprise Technology partners
Utilize testing experience A/B testing, configuring testing tools (with Enterprise Technology), reading/interpreting statistical results, and conducting pre- and post-analysis
Monitor Marketing tactic performance

Benefits

Compensation is based on our standard 38:45-hour work week
Potential starting salary range: $97,000 - $142,000
Starting salary will be based on skills, background, and experience
High end of the range limited to applicants with significant relevant experience
Potential yearly incentive pay up to 15% of base salary
Annual raise and bonus
Robust health and wellbeing programs
State Farm pays most of your healthcare premium
Multiple healthcare plan options, including a high deductible plan
All medical plans provide 100% coverage for in-network preventative care
Access to vision, dental, telemedicine, 24/7 mental health professionals, and much more
Educational benefits like industry leading training programs, top-notch tuition assistance programs, employee resource groups, and mentoring
Fertility/IVF/adoption assistance
College coaching
National discount programs
Interactive monthly financial workshops
Free financial coaching
State Farm Federal Credit Union
Generous time off policies
Opportunity to initially earn up to 20 days annually plus parental leave
Paid holidays
Celebration day
Life leave (40 hours/year)
Bereavement leave
Community service/education support days
Matching Gift Program
Good Neighbor Grant Program
Employee Assistance Fund
Plan for retirement using free financial advisors
401(k) plan with company contributions of up to 7% of your salary
For California, New York, and CT candidates: Potential salary range: $106,700 - $177,500
For California, New York, and CT candidates: Potential yearly incentive pay: up to 15% of base salary
Competitive Benefits, including: 401k Plan, Health Insurance, Dental/Vision plans, Life Insurance, Paid Time Off, Annual Merit Increase, Tuition Reimbursement, Health Initiatives