Manager, Marketing Performance & Optimization (Digital Data Insights)

Diabetes Canada / National Diabetes Trust•Toronto, ON

3d•CA$85,000 - CA$100,000•Hybrid

About The Position

Diabetes Canada is seeking a Manager, Marketing Performance & Optimization to maximize the effectiveness of their digital marketing and engagement efforts. This role involves applying data-driven insights to improve performance, user experience, and outcomes across owned and paid channels. Reporting to the Executive Director, Digital Marketing, the Manager will act as a strategic translator, advisor, and advocate for data-informed marketing. They will help teams use insights to improve decision-making, optimize performance, and strengthen organizational understanding of digital measurement through dashboards and reporting. The role will collaborate with Marketing colleagues, IT & Data, and external agencies, championing a disciplined, test-and-learn approach. This position does not own enterprise data strategy, governance, or platforms. The role is based in Toronto, Ontario, with a flexible hybrid work arrangement.

Requirements

10+ years in digital marketing performance, analytics, or optimization roles
Post‑secondary education in marketing, analytics, or related field, or equivalent experience
Experience translates complex data into clear, actionable recommendations, connecting performance insights to broader marketing and organizational priorities to inform decision-making.
Demonstrates expertise in analytics and marketing platforms (e.g., GA4, Meta, Hootsuite, YouTube Studio, Looker Studio, Power BI, email automation)
Well understanding and knowledge of data tools (e.g., Databricks, SQL) and AI technologies.
Communicates insights effectively and influences cross-functional stakeholders while promoting data literacy, consistent measurement practices, and a culture of evidence-based decision-making.
Understands acquisition, engagement, retention, ROI, and attribution concepts.
Legally eligible to work in Canada.

Nice To Haves

Experience in nonprofit or mission‑driven environments is an asset

Responsibilities

Lead performance analysis across digital campaigns, web journeys, email, and social channels using enterprise dashboards and KPIs.
Interpret trends and insights to optimize campaigns, content, journeys, and experiences in partnership with channel owners.
Identify opportunities to improve collection, engagement, retention, and conversion outcomes.
Apply audience, journey, and behavioural insights to optimize end‑to‑end user journeys across acquisition, engagement, and conversion spanning web, email, and paid channels.
Contribute performance insights to annual planning, quarterly reviews, and campaign prioritization discussions.
Partner with channel leads to assess performance relative to forecasts and budget assumptions.
Identify emerging data, tracking, and reporting needs, and work closely with IT & Data teams to help prioritize and facilitate measurement enhancement requests.
Lead structured A/B and multivariate testing across digital campaigns and experiences.
Develop and maintain an experimentation roadmap aligned with marketing priorities and capacity.
Ensure tests are well‑designed, with clear hypotheses, success metrics, and actionable outcomes.
Partner with IT & Data and agencies to ensure experiments are methodologically sound.
Document learnings and embed insights into marketing playbooks and best practices.
Promote a culture of experimentation by encouraging teams to validate assumptions, learn from outcomes, and apply insights to future decision-making.
Translate performance data into clear, audience appropriate insights and recommendations.
Present actionable findings to marketing leadership, peers, and agency partners.
Synthesize insights across channels to identify broader patterns and systemic opportunities.
Support campaign retrospectives and planning cycles using agreed marketing KPIs.
Provide inputs to executive‑ and board‑level marketing performance summaries, as required.
Help stakeholders interpret performance changes, trends, and anomalies by providing context, identifying contributing factors, and clarifying measurement considerations or limitations.
Identify cross-channel patterns and systemic performance issues beyond individual campaign analysis.
Acts as a strategic advisor and recommender; decision authority for campaign execution, creative, and platform changes remains with respective channel and platform owners.
Manage performance, optimization, and experimentation initiatives as defined workstreams.
Plan and prioritize work using Agile and iterative approaches (e.g., backlogs, sprints, retrospectives).
Track progress against milestones, manage dependencies, and ensure timely delivery of outcomes.
Evaluate and prioritize initiatives based on business impact, data availability, organizational readiness and resource capacity.
Balance competing priorities while maintaining focus on highest‑impact opportunities.
Maintain strong working knowledge of digital analytics and MarTech tools (e.g., GA4, GTM, Looker, Power BI,) with administration of GA4 and GTM. As well as solutions in the MarTech ecosystem such as CRM and email marketing automation platforms e.g., Mailchimp.
Partner with IT & Data to identify tracking needs, flag data gaps, and validate usability of dashboards.
Manage agency relationships from a performance and optimization perspective.
Ensure insights inform campaign optimization, creative briefs, and media recommendations.
Maintain documentation related to performance frameworks and learning agendas.
Identify and communicate data quality issues, tracking inconsistencies, and measurement limitations that may impact reporting accuracy or decision-making.
Regularly and on a bespoke basis produce reports (e.g., campaign retrospectives) both independently and/or working with the IT&D data team, as needed.
Build analytics confidence within Diabetes Canada by helping teams across the organization understand results and how to positively act on them.
Encourage consistent and correct use of data in planning, optimization, and retrospectives.
Capture and share key learnings from major initiatives and campaigns to strengthen Diabetes Canada’s data maturity and institutional knowledge.
Actively promote a culture of evidence‑based decision‑making and continuous improvement.