Client Focused Data Analyst, Performance Marketing

Criteo•Boston, MA

1d•Hybrid

About The Position

This role involves partnering with commercial teams to deliver Client Business Reviews, which include custom analyses, optimization recommendations, media plans, and forecasts aimed at improving performance and driving revenue. The analyst will design, manage, and analyze A/B tests, and communicate results. They will also create and share market trends and benchmarks to aid in strategic planning, and collaborate with Product Analytics on performance-improving initiatives. Additionally, the role requires surfacing client needs and pain points to inform product and R&D discussions, leveraging the Global Client Operations Center to identify automation or delegation opportunities for efficiency. The analyst will develop expertise in a key growth area, lead knowledge sharing within the team, and build client-facing collateral. They will also troubleshoot campaign delivery and performance issues in critical situations and stay updated on industry trends in AdTech, analytics, forecasting, and attribution. Clear communication of project progress, timelines, risks, and challenges to stakeholders and managers is essential.

Requirements

Minimum 1 year of full-time, analytics-relevant experience
Bachelor’s degree or equivalent practical experience
Native-level English fluency
Strong analytical and problem-solving skills with the ability to manipulate data sets to identify patterns and insights, and derive actionable strategies
Skilled in data storytelling and crafting impactful presentations for both technical and non-technical audiences
Conceptual and practical understanding of statistics, A/B testing, and experimental design
Proficiency in SQL, Python, and Tableau for automating analyses and creating compelling visualizations
Client and stakeholder management skills, with the ability to engage cross-functional teams
Comfortable with ambiguity; able to select the best solution from various analytics techniques
Open to experimenting with new tools, including AI, to improve individual productivity, streamline analysis workflows, and support learning and development
Team player who thrives in a collaborative, inclusive, and learning-forward environment
Proactive, organized and able to effectively prioritize tasks

Responsibilities

Partner with commercial teams to create and deliver Client Business Reviews, including custom analyses, optimization recommendations, media plans and forecasts to improve performance and drive incremental revenue
Design, manage, analyze, and communicate results of controlled A/B tests
Create and share market trends and benchmarks to support in strategic planning
Collaborate with Product Analytics to execute on performance-improving initiatives
Surface client needs, recurring pain points, and analytical findings to help inform product and R&D discussions
Leverage the partnership with our Global Client Operations Center to identify ways to improve efficiency in executing tasks through automation or delegation
Develop expertise on a key growth area of the business. Take ownership over knowledge sharing within the team and building client facing collateral
Troubleshoot campaign delivery and performance issues in time-sensitive, high-impact scenarios
Stay informed on industry trends and advancements in AdTech, analytics, forecasting, and attribution
Communicate project progress, timelines, risks, and challenges clearly to stakeholders and managers