App, Performance Marketing Analyst

Valid•San Francisco, CA

3d•Hybrid

About The Position

Founded in July 2023, Valid is a seed-stage company operating at Series A scale, headquartered in San Francisco. In under two years, we’ve grown from 5 people to 40+, deployed over $1B in ad spend, and built a full-stack, tech-enabled advertising company serving enterprise consumer customers. We’re well-capitalized and backed by top Silicon Valley investors including Canaan, Neo, and others. This role is for an analyst who can interface with the client to help set and execute user acquisition strategies. We believe that the best form of marketing is AI-assisted, data-driven and human in-the-loop.

Requirements

2–3 years of growth marketing or user acquisition experience
1–2 years of app performance marketing experience, primarily paid social UA (this will be tested)
Hands-on experience with MMPs like AppsFlyer, Adjust, Singular, Branch, Kochava, or AirBridge
Proficient in iOS app attribution and well-versed in SKAdNetwork, ATT, and probabilistic attribution (this will be tested)
Strong familiarity with paid media campaigns specific to apps: Meta AEM, TikTok ADC, Google UAC
Track record of managing iOS app campaigns that optimize for CPA, ROAS, and LTV
Able to multitask and prioritize effectively in a fast-paced environment

Nice To Haves

Actively learns and shares new industry insights
Experience with consumer subscription apps
Freemium model familiarity for subscription apps
Understanding of user onboarding flows and paywall testing
Adaptability to platform changes, including iOS and social media algorithms

Responsibilities

Own performance marketing account management for app clients.
Execute media planning confidently across paid social (Meta, TikTok, Snapchat) and paid search (ASA, Google UAC) channels.
Orchestrate creative production and manage the end-to-end flow until assets are launched in ad accounts.
Own, ideate, and iterate on creative testing frameworks tailored to each app’s context.
Engage in internal & external communication to collaborate with cross-functional teams and present campaign reports to stakeholders and clients.
Analyze campaign data using strong analytical skills and derive actionable insights to improve performance.
Contribute to growth marketing discussions on LTV/CAC, payback periods, MRR/ARR, run rates, and more.
Use MMPs and analytics dashboards for reporting, and collaborate with the Valid product team on data management best practices.
Conduct A/B & multivariate testing to improve performance and generate insights.