Sr. Analyst, Marketing Performance

Saks • New York, NY

15h • $80,000 - $105,000

About The Position

The Sr. Analyst, Integrated Marketing Performance serves as the strategic data anchor for our cross-functional marketing initiatives. In this role, you will own the creation and end-to-end performance measurement framework for seasonal campaigns, brand activations, special projects, partnerships, and events. You will be responsible for defining measurable goals before launch, tracking execution metrics in real-time, and delivering the post-project insights that prove ROI and shape future marketing strategies. The ideal candidate bridges the gap between complex data tracking and executive-level storytelling, translating raw metrics into clear, actionable business scorecards.

Requirements

• 3–5+ years of experience in marketing analytics, digital analytics, or business intelligence, preferably supporting integrated marketing campaigns, brand partnerships, or experiential activations.
• Strong expertise in establishing measurement frameworks, customer segmentation, LTV tracking, and full-funnel marketing attribution.
• Proven track record of collaborating with diverse channel managers, translating technical data concepts into actionable insights.
• Proficiency with data visualization tools (e.g., Tableau, Looker) and with web and marketing analytics platform suites (e.g., Google Analytics, Adobe Analytics, social media native insights).
• Advanced Excel/Google Sheets skills for data manipulation and modeling.
• Exceptional ability to translate complex data sets into high-level, easy-to-digest narrative recaps for stakeholders and executives.

Responsibilities

• Partner with cross-functional brand marketing, creative & digital teams to establish project-specific KPIs and tailored scorecard goals prior to project launch.
• Build and maintain dynamic tracking systems to monitor trend data and performance metrics across the entire project lifecycle (pre-launch benchmarks, active in-flight optimization, and post-campaign evaluation).
• Design, develop, and standardize comprehensive performance scorecards and dashboards that synthesize multi-channel data into a single source of truth.
• Lead the post-mortem process by analyzing campaign/project data, establishing ROI, and compiling comprehensive performance summaries to present key wins and optimization opportunities to leadership.

Benefits

• medical insurance
• vision insurance
• dental insurance
• 401(k) retirement plan
• basic life insurance
• supplemental life insurance
• disability insurance
• a variety of additional voluntary benefits (such as critical illness, hospital and accident insurance)
• An amazing employee discount

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed