Marketing Performance Analyst

Comcast•Walnut Creek, CA

1d•$89,109 - $118,812•Remote

About The Position

Comcast Advertising is driving the TV advertising industry forward, from delivering ads to linear and digital audiences to pioneering the tech that makes it possible. We help brands connect with their audiences on every screen using advanced data, technology, and premium video content. Our media sales division helps local, regional, and national brands reach potential customers through multiscreen TV advertising. Our ad tech division FreeWheel provides comprehensive adtech that makes it easier to buy and sell premium video advertising across all screens, data types, and sales channels. This job is responsible for supporting data-driven decision-making across all marketing and measurement initiatives that will help scale and operationalize how we measure advertiser impact. This role will support marketing analytics frameworks, optimize campaign performance and analytics, and drive actionable insights to enhance ROI and inform product and revenue strategy. Helps execute and support the strategy for functional area(s).

Requirements

Analytics
Data-Driven Decision Making
Marketing Analytics
Marketing Performance
Return on Investment (ROI)
Bachelor's Degree
5-7 Years Relevant Work Experience

Responsibilities

Providing support on comprehensive marketing analytics strategy to measure and optimize the effectiveness of digital and offline marketing campaigns
Reporting out on dashboards to track marketing performance across channels, including paid media, email, web, social, and offline campaigns
Partnering with Marketing, Sales, Product, and Finance teams to align on reporting methodologies, data-driven strategies, and roadmap initiatives
Evaluating marketing attribution models and recommending adjustments to maximize budget efficiency and revenue impact
Maintaining automated reporting systems to streamline performance insights
Troubleshooting A/B testing and experimentation frameworks to optimize marketing strategies
Trialing and evaluating first-party measurement solutions in early stage pilots
Ensuring data integrity across marketing platforms. Collaborating with IT and data governance teams to maintain best practices in data management
Preparing data on insights, trends, and recommendations to senior leadership to influence marketing investment decisions, optimization, and product improvements
Collaborating with CRM and MarTech teams to optimize data flows and campaign execution
Consistent exercise of independent judgment and discretion in matters of significance.
Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) as necessary.
Other duties and responsibilities as assigned.