Performance Marketing Manager

Eyebot • Boston, MA

1d • $110,000 - $125,000 • Hybrid

About The Position

Eyebot is seeking a Performance Marketing Manager to own the company's paid acquisition strategy across digital channels and markets. This role is responsible for building the infrastructure to test, scale, and optimize campaigns that drive measurable increases in kiosk usage. The manager will lead strategy and execution across platforms like Meta and Google, develop structured testing frameworks, and partner cross-functionally to support new market launches and national expansion. The ideal candidate is passionate about solving big problems and building the future of vision care.

Requirements

• 4-7 years of experience in performance marketing or paid media.
• Strong, hands-on experience managing Meta and Google campaigns.
• Experience running geographically targeted campaigns across multiple markets.
• Demonstrated success improving conversion performance through structured testing programs.
• Strong understanding of attribution models and conversion tracking.
• Experience translating analytics into actionable strategy.
• Ability to manage budgets across channels and regions.
• Excellent communication and stakeholder alignment skills.

Nice To Haves

• Experience supporting multi-location retail, healthcare access, or service environments.
• Experience supporting retail-adjacent or location-based acquisition programs.
• Familiarity with offline conversion measurement or store-level attribution.
• Experience scaling campaigns during rapid geographic expansion.
• Comfort working in early-stage or high-growth environments.

Responsibilities

• Develop and oversee Eyebot's paid media strategy across channels including Meta and Google.
• Plan and execute geographically targeted campaigns that drive kiosk usage across retail locations.
• Translate company growth priorities into structured acquisition programs at the market level.
• Manage campaign setup, optimization, and performance tracking across multiple regions simultaneously.
• Design and execute structured testing frameworks, including radius targeting experiments, creative testing, and geo-based pilots.
• Identify opportunities to improve cost efficiency and increase prescription activity per location.
• Build repeatable campaign playbooks to support expansion into new markets.
• Leverage performance analytics to identify growth opportunities and optimize media investment.
• Develop location-level reporting tied to kiosk engagement and prescription outcomes.
• Interpret attribution signals across digital and retail environments to improve budget allocation.
• Plan and manage paid media budgets across markets, and forecast expected performance tied to deployment expansion.
• Partner with commercial and product teams to support coordinated campaign execution and launch readiness for new retail deployments.
• Collaborate with external agencies and platform partners as needed.

Benefits

• Compensation: $110,000–$125,000 base salary, commensurate with experience
• Meaningful equity
• Flexible work schedule with unlimited PTO
• Health, dental, and vision insurance
• Employer-sponsored 401(k)
• Commuter support and wellness benefits - including tools like Calm and Cariloop
• A culture where all ideas are welcome
• Collaborative office in Charlestown, with regular team lunches
• The opportunity to build products that improve lives and reshape how vision care is delivered.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed