Performance Marketing Manager

Turner Pest Control • Jacksonville, FL

14h • Onsite

About The Position

Turner Pest Control is looking for a data-driven growth marketer to help build and optimize the engine that turns marketing investment into qualified leads, new customers and long-term customer value. This is not a traditional marketing manager role. We are looking for someone who is highly capable in HubSpot, marketing analytics, paid digital advertising, lead generation, customer segmentation, marketing automation and customer journey optimization. You will work closely with Marketing, Sales, Operations, Customer Service and agency partners to understand what's working, what's not and where our next growth opportunities exist.

Requirements

• 5+ years of experience in growth, performance or digital marketing
• Bachelor's degree in Marketing, Analytics, Business or a related field
• Demonstrated experience generating and optimizing leads through paid digital channels
• Strong working knowledge of HubSpot, including workflows, segmentation, automation and reporting
• Strong knowledge of Google Ads and Google Analytics 4
• Experience analyzing marketing funnels and conversion performance
• Experience building dashboards and translating data into business decisions
• Strong understanding of CPL, CAC, ROAS/ROI, conversion rates and customer lifetime value
• Experience with customer segmentation and lifecycle marketing
• Strong Excel/data analysis skills
• Ability to manage multiple initiatives and hold internal and external partners accountable for results

Nice To Haves

• Google Tag Manager
• Google Local Services Ads
• Meta Business Manager
• CallRail or similar call attribution platforms
• Local SEO
• CRM integrations and data architecture
• AI-enabled marketing automation
• Experience in pest control, home services, multi-location or route-based businesses

Responsibilities

• Develop and execute data-driven marketing strategies that generate qualified leads, increase customer acquisition and retention, and support profitable growth across Florida.
• Own strategies to increase qualified leads, conversion and customer acquisition.
• Manage and optimize Google Ads, Google Local Services Ads, Meta and other performance channels.
• Evaluate performance by market, service, audience, campaign and channel.
• Optimize marketing spend based on CPL, CAC, conversion rate, revenue and ROI.
• Identify underperforming campaigns and quickly recommend corrective action.
• Partner with agencies while maintaining internal ownership of strategy, data and results.
• Align lead generation with seasonality, market opportunity and operational capacity.
• Serve as a primary marketing owner and power user of HubSpot.
• Build and optimize automated lead nurture, customer retention, renewal, cross-sell and upsell journeys.
• Develop workflows, lists, triggers, lead routing and lifecycle stages.
• Create customer and prospect segments using behavioral, demographic, geographic and service data.
• Improve integration and data flow between HubSpot and other business systems.
• Continuously improve how marketing technology supports growth.
• Optimize the customer journey from lead generation through retention and expansion.
• Use segmentation and behavioral data to improve targeting, conversion and customer lifetime value.
• Identify funnel friction, cross-sell and upsell opportunities.
• Build dashboards that connect marketing activity to leads, customers and revenue.
• Track and improve CPL, conversion rates, CAC, ROI/ROAS, retention and channel performance.
• Strengthen attribution across digital, phone and offline channels.
• Improve website and landing-page performance through CRO, A/B testing, SEO and local search.
• Translate data into clear, actionable recommendations that drive measurable growth.
• Help evaluate and implement marketing technologies that improve efficiency and performance.
• Identify practical applications for AI, automation and predictive analytics.
• Improve lead follow-up, personalization, segmentation and campaign optimization through technology.
• Stay current on emerging performance marketing and home-services marketing practices.
• Help manage and optimize a significant annual marketing investment.
• Recommend budget shifts based on performance and business opportunity.
• Forecast campaign investment and expected lead/customer production.
• Connect marketing performance to revenue and profitable growth.

Benefits

• Blue Cross Blue Shield medical PPO options
• Delta Dental and Vision
• Prescription drug program
• Flexible Spending Accounts (FSA) for medical and childcare expenses
• Health Savings Plans (HSA) available with qualified plans
• Competitive hourly compensation
• 401(k) Savings Plan
• Life insurance and short-term disability 100% company paid (with options to buy up)
• Long-term disability, Accident, Critical Illness, and Hospital Indemnity insurance options
• Stable, year-round employment with opportunities for growth
• Paid training
• Paid time off and eight paid holidays
• Opportunities for advancement

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level