Marketing/Digital Data Analyst

ECU Communications, LLC•WashingtonDC, DC

13d•Onsite

About The Position

We are seeking a skilled Marketing/Digital Data Analyst with at least 3+ years of experience in data analysis or performance measurement, specifically focused on evaluating digital campaign metrics, to support a federal government contract. The ideal candidate must be a U.S. citizen, able to pass a background check for security clearance, and available to work on-site in Washington, DC. In this role you will collect, process, and analyze quantitative and qualitative data to support strategic decision-making, campaign optimization, and performance reporting. You will also translate complex datasets into actionable insights through dashboards, visualizations, and analytic briefs that inform program effectiveness and stakeholder reporting.

Requirements

Bachelor’s degree in data analytics, statistics, economics, marketing analytics, or related field (or equivalent experience).
Experience analyzing digital campaign metrics (Google Analytics, social platforms, paid media dashboards) is essential.
3+ years of experience in data analysis or performance measurement.
Proficiency with Excel, SQL, and at least one visualization platform (Power BI, Tableau, Looker).
Strong analytical reasoning and data storytelling skills are essential.
Excellent problem-solving skills are a must.
Must be a U.S. citizen.
Must pass background check for security clearance.

Nice To Haves

Experience supporting federal communications or outreach programs preferred.
Familiarity with A/B testing, attribution modeling, and audience analytics a plus.
Knowledge of Python or R preferred.
Experience integrating multiple data environments (CRM + web + media platforms) will be considered an asset.

Responsibilities

Analyze campaign performance across digital, social, web, email, and media channels.
Conduct audience segmentation, trend analysis, and forecasting to guide targeting strategies.
Collect, clean, validate, and manage datasets from multiple sources (CRM, web analytics, paid media platforms, surveys, social listening tools).
Develop dashboards and recurring performance reports using tools such as Power BI, Tableau, or Looker.
Support KPI development aligned with program objectives and contract requirements.
Provide insights for optimization of outreach, recruitment, or public education campaigns.
Ensure data integrity, documentation, and compliance with privacy/security requirements.
Present findings to technical and non-technical stakeholders.