Digital Marketing Coordinator

Medavie • Dartmouth, ON

33d • Hybrid

About The Position

Medavie Blue Cross is seeking a Digital Marketing Coordinator to join our marketing team for a 12-month contract role. This position provides an opportunity to gain valuable experience with a leading Canadian health benefits provider. The successful candidate will have 2-3 years of digital marketing experience with demonstrated expertise in content development, marketing automation platforms, and campaign execution. This role offers exposure to diverse marketing initiatives across business lines.

Requirements

• 2-3 years of hands-on digital marketing experience with demonstrated results
• Proven experience with marketing automation platforms (HubSpot and/or Salesforce Marketing Cloud preferred)
• Strong writing and content development skills
• Proficiency in digital analytics tools such as GA4, Excel, and data visualization platforms
• Experience with CMS platforms (WordPress, Craft, or similar)
• Knowledge of SEO, SEM, social media marketing, and email marketing best practices
• Project management and organizational skills
• Excellent written and verbal communication skills

Nice To Haves

• Bachelor's degree or Certificate in Digital Marketing, Marketing Communications, Business, or related field

Responsibilities

• Assist in the execution of multi-channel digital marketing campaigns including email, social media, and web-based initiatives.
• Perform content updates and basic optimization on marketing websites using CMS platforms including Craft and WordPress.
• Ensure all content aligns with brand guidelines and regulatory requirements.
• Support the management and optimization of marketing automation workflows using HubSpot and/or Salesforce platforms.
• Monitor campaign performance using tools such as GA4, Excel, and Power BI.
• Assist in preparing reports on key marketing metrics and provide insights to improve campaign effectiveness.
• Provide general support to the marketing team on cross-functional projects, including SharePoint site management, campaign launches, and collaboration with internal stakeholders.
• Assist specialists in digital marketing, email marketing, and marketing automation activities as needed.

Benefits

• Flexible work arrangements and emphasis on work-life balance.
• Remote and hybrid work options.
• An organization where we encourage personal learning and growth with opportunities for career development

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level