Digital Marketing Coordinator

Fairchild Equipment • Menomonee Falls, WI

3h • Hybrid

About The Position

Fairchild Equipment, founded in 1985, has grown from a small operation to over 280 employees, serving Wisconsin, Minnesota, Northern Illinois, North Dakota, and the Upper Peninsula of Michigan. The company is family-owned and emphasizes a dynamic and comprehensive customer experience driven by employee knowledge and customer service. Fairchild values family, safety, customer loyalty, being an employer of choice, and community involvement. They are seeking a Digital Marketing Coordinator to join their team and contribute to their continued growth and expansion.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field or equivalent experience.
• Strong written and visual communication skills.
• Experience with social media platforms, especially LinkedIn and Facebook.
• Basic understanding of SEO principles and website content management.
• Highly organized with strong attention to detail and ability to manage multiple projects.
• Experience with website CMS platforms (e.g., WordPress or similar).
• Basic analytics knowledge (social media insights, Google Analytics, etc.).
• Interest in B2B marketing and industrial/manufacturing industries.

Nice To Haves

• Familiarity with graphic design tools (e.g., Canva, Adobe Creative Suite) preferred.

Responsibilities

• Create, manage, and grow company social media profiles, including LinkedIn and Facebook.
• Plan and execute content calendars, developing 3–5 weekly posts per platform across Fairchild and its entities.
• Design and produce engaging graphics and multimedia content aligned with brand standards.
• Conduct hashtag and audience research to increase post visibility and engagement.
• Monitor social media trends and recommend new strategies to enhance performance.
• Track, analyze, and report on social media and digital campaign performance using analytics tools; optimize campaigns based on data-driven insights.
• Assist in the planning, execution, and optimization of digital marketing campaigns, including email marketing, paid advertising, and lead generation initiatives.
• Coordinate with internal teams to ensure consistent messaging and branding across all digital channels.
• Add, update, and maintain website content, including news articles, blog posts, banners, and company updates (e.g., new locations, awards).
• Optimize website content using SEO best practices, including meta descriptions, image alt text, and proper heading structures (H1, H2, etc.).
• Support ongoing SEO efforts, including keyword research and content optimization to improve search rankings.
• Update product specifications and add new models to the Fairchild website.
• Build and maintain web pages for all Fairchild-owned entities to showcase full product and service offerings.
• Support e-commerce initiatives by creating, optimizing, and maintaining product listings.
• Assist with planning and coordinating trade shows, dealership events, and promotional campaigns.
• Track, manage, and organize event materials (e.g., signage, displays, branded assets) to ensure readiness for future use.
• Collaborate with marketing leadership to develop and execute integrated marketing strategies aligned with business goals.
• Stay current on digital marketing trends, tools, and best practices to continuously improve performance.
• Perform additional duties as assigned by the Director of Marketing and/or management.
• Accept additional duties and responsibilities as assigned by the Director of Marketing and/or management.

Benefits

• Full benefits package, including Medical, Dental and Vision insurance.
• Ability to have a flexible work schedule.
• Possible remote work options.
• Casual office dress code.
• Generous Paid Time Off
• Paid Holidays.
• 401(k) retirement plan and Employer Match.
• Wellness Program that offers the opportunity to earn a medical insurance discount.
• Company Paid Short-Term and Long-Term Disability.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: Associate degree
• Number of Employees: 11-50 employees