DIGITAL MARKETING COORDINATOR

NEXCOM • Virginia Beach, VA

7h

About The Position

Works closely with the Digital Marketing Manager and Marketing Strategy Communications Manager on a day-to-day basis. Is responsible for developing and maintaining online marketing strategies to build and drive traffic both online and in store. Focus on customer awareness, acquisition, and retention using marketing analytics, affiliate marketing partnerships, search engine marketing, social media marketing, and other marketing communications as needed. Collaborate with internal and external marketing groups, merchandising departments, and IT departments to accomplish goals and ensure consistency of NEX brand across channels.

Requirements

• Total of four years of combined experience.
• Three years of experience gained in digital marketing, retail sales, or other related responsible work that enabled applicant to gain knowledge of digital marketing and customer service for a retail enterprise.
• One year of specialized experience in digital marketing for brands and/or retail environments.
• One year of related academic study above the high school level may be substituted for 9 months of experience up to a maximum of a four-year bachelor's degree for three years of general experience.

Responsibilities

• Coordinate cross-channel marketing efforts including but not limited to social media, email, search engine, and pay per click (PPC) to strategically support overall marketing and sales objectives.
• Maintain brand consistency by working with other marketing departments and coordinate cross-channel messaging, advertising, and promotions.
• Works with the Digital Marketing Manager and Marketing Communications Coordinator to develop, schedule, launch, and analyze email campaigns.
• Develop understanding of retail and marketing best practices to drive and optimize webstore traffic; identify, evaluate, and introduce emerging online marketing techniques and technologies into marketing program.
• Develop and launch social media strategies and content.
• Design, build, and maintain our social media presence, including organic and paid strategies.
• Brainstorm new and creative growth strategies.
• Collaborate with Marketing Communications department to ensure delivery of all marketing activity within agreed-upon budget.
• Collaborate with Marketing Insights department to evaluate customer research, market conditions, and competitor data and implement marketing plan changes as needed.
• Plan and execute all web, SEM, social media, and display advertising campaigns.
• Expand the NEXCOM pay-per-click and retargeting ads and test the ROI.
• Oversee the day-to-day management of the paid digital accounts, continually optimizing the accounts and allocating the budget effectively to achieve effective returns.
• Expand our use of social media postings and advertisements.
• Use statistical analysis to continually measure and report on the ROI of all marketing campaigns.
• Drive marketing innovation through tests and iterations with measurable results.
• Collaborate with NEXCOM Public Affairs office for the achievement of frequent, timely, and positive media coverage for myNavyExchange.com.
• Respond to customer questions and complaints in a timely manner.
• Perform other related duties as assigned.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: High school or GED