Marketing Coordinator

Home Surplus•Keyport, NJ

43d•$55,000 - $65,000

About The Position

The Digital Marketing Coordinator is responsible for executing Home Surplus's day-to-day digital marketing activities across multiple channels. This is a hands-on, execution-focused role for someone who is highly organized, responsive, and comfortable managing a large number of recurring marketing tasks. The role is less about developing high-level strategy or personally creating every piece of content, and more about making sure campaigns, posts, emails, listings, and other marketing initiatives are completed accurately and on time.

Requirements

Comfortable using AI tools (e.g., ChatGPT, Canva AI, scheduling and automation platforms) as a core, everyday part of the workflow — this is a must-have, not a nice-to-have.
1–4 years of experience in digital marketing, social media, email marketing, e-commerce, or a related coordination role.
Extremely organized with strong follow-through and attention to detail.
Comfortable juggling multiple channels, deadlines, and recurring tasks at the same time.
Working knowledge of social media platforms, email marketing systems, digital marketplaces, and common marketing tools.
A strong written communicator who can make light edits to copy and adapt approved messaging for different channels.
Self-directed and proactive, with a bias toward getting things completed rather than waiting for perfect conditions.
Comfortable coordinating with creative people, vendors, and internal stakeholders.
Analytical enough to review basic metrics and recognize obvious trends without needing to be a dedicated data analyst.

Responsibilities

Schedule, publish, and maintain content across social media channels, including Facebook, Instagram, TikTok, and other relevant platforms.
Post and maintain products, promotions, and offers on Facebook Marketplace and similar digital marketplaces.
Identify and execute appropriate opportunities on community platforms such as Nextdoor, local Facebook Groups, Reddit, and other relevant online communities.
Build, schedule, and send customer email campaigns, promotional emails, newsletters, and automated drip campaigns.
Maintain campaign calendars and ensure planned marketing initiatives launch on schedule.
Coordinate with the internal creative team to request graphics, video, copy, photography, and other assets needed for campaigns.
Coordinate with outside agencies, freelancers, technology providers, and other vendors when additional creative or technical support is required.
Repurpose approved creative across multiple channels and formats while keeping messaging consistent.
Monitor basic campaign performance, engagement, email results, and lead activity; flag what is working and what needs attention.
Maintain organized files, marketing assets, campaign links, logins, calendars, and project status information.
Perform routine website and digital-content updates using available tools and internal or external technical support.
Follow through on marketing tasks from assignment through completion and proactively surface delays, missing assets, or roadblocks.