GIM, Digital Marketing Associate

Glenmede•Philadelphia, PA

16d•Hybrid

About The Position

Glenmede Investment Management (GIM), the investment management division of Glenmede, is seeking a digital marketing professional to manage day-to-day execution and help shape the firm’s digital marketing presence and delivery. The role works alongside the Director of Client Service and supports the sales team with digital campaigns and content across HubSpot, Seismic, and LinkedIn, with attention to how these platforms integrate with Salesforce and how to effectively reach the market. The associate will write copy for investment-strategy-specific campaigns and help determine appropriate content distribution strategies. The position is based in a hybrid work environment, with three days per week in the Philadelphia, Pennsylvania office.

Requirements

Bachelor’s degree in marketing, communications, business, or a related field.
3–6 years of marketing experience in financial services.
Strong writing and editing skills and a demonstrated interest in marketing copy and content; candidates should be prepared to share writing samples.
Experience managing paid LinkedIn campaigns in Campaign Manager.

Nice To Haves

Asset management experience.
Experience with marketing vendor tools and/or a working understanding of Salesforce and HubSpot.
Strong analytical skills, including experience building reports and dashboards and drawing conclusions from campaign data.
Strong attention to detail and ability to manage multiple projects to deadlines.
Excellent communication and collaboration skills, with confidence sharing ideas in strategy discussions.

Responsibilities

Write and edit copy for email campaigns, LinkedIn posts, and advertisements that explain GIM’s capabilities and market perspectives clearly and engagingly.
Work with investment professionals and other subject matter experts to develop content ideas and turn them into finished pieces.
Participate in strategy discussions with distribution and investment teams and contribute ideas for content and messaging.
Plan, launch, and manage LinkedIn campaigns, including audience targeting, budget management, creative testing, and lead-generation forms.
Optimize LinkedIn campaigns based on performance data and support organic LinkedIn activity with the distribution team.
Build and deploy email campaigns, support lead development, and optimize use of HubSpot.
Support client segmentation initiatives to improve outreach and ongoing development of marketing subscriptions.
Maintain connections among marketing vendors such as HubSpot and Seismic and Salesforce, working with technology partners to keep contact, lead, and campaign data accurate and synchronized.
Partner with distribution and relationship teams to align campaign activity using marketing communication vendors.
Define key performance indicators and build dashboards using marketing vendors to track outreach, engagement, lead generation, and pipeline influence.
Provide clear, actionable recommendations to executive management.