Digital Marketer

Pacific Health Group

3d•$70,400 - $78,800•Hybrid

About The Position

The Digital Marketer creates, implements, and optimizes Pacific Health Group’s online marketing strategy to amplify its mission, engage target audiences, and increase participation in its programs. The role combines creative storytelling with data-driven marketing across social media, email, paid advertising, and website optimization, helping connect communities with healthcare services. The Digital Marketer collaborates with leadership, outreach teams, the Publicist, the Graphic Designer, and web developers to align marketing with organizational goals and brand values. The position also plans and executes traditional marketing, including print advertisements, radio spots, direct mail, community bulletin placements, outreach materials, and local media placements. The role monitors campaign performance, analyzes results, and uses insights to improve reach, engagement, conversions, and return on investment. The job is listed as full-time and hybrid/remote, with occasional evening and weekend work as needed.

Requirements

3–5 years of digital marketing experience; healthcare, nonprofit, or mission-driven sector experience is preferred.
Proven experience managing paid advertising campaigns on Google, Facebook, and Instagram.
Proficiency with email marketing tools such as Mailchimp or Constant Contact and social media management platforms such as Hootsuite or Buffer.
Strong writing and editing skills for digital content.
Working knowledge of SEO best practices and Google Analytics.
Ability to interpret data and make data-driven marketing decisions.
Willingness to work occasional evenings and weekends as needed.

Nice To Haves

Experience in healthcare, nonprofit, or mission-driven sectors.
Familiarity with graphic design tools such as Canva or Adobe Creative Suite.

Responsibilities

Develop and manage multi-channel marketing campaigns across social media, search, email, and display to increase brand awareness and engagement.
Create campaign calendars aligned with organizational priorities, health awareness months, and program launches.
Coordinate with internal teams to ensure campaigns reflect current initiatives and service offerings.
Plan and execute offline marketing campaigns, including print advertisements, radio spots, direct mailers, and community bulletin placements.
Develop brochures, posters, banners, and other physical materials for outreach and event promotion.
Coordinate advertising placements and feature stories with local newspapers, magazines, and broadcast media.
Manage vendors for printing, signage, and promotional merchandise.
Ensure traditional marketing aligns with brand standards, consistent messaging, and cultural sensitivity.
Track the reach, response rates, and ROI of traditional campaigns and use findings to guide future strategies.
Partner with the Publicist and Graphic Designer to integrate traditional media campaigns with digital efforts.
Write, edit, and publish content for social platforms, email newsletters, and website pages.
Collaborate with the Publicist and Graphic Designer to create campaign visuals, videos, and stories.
Maintain a consistent brand voice and style across digital channels.
Manage daily social media posting, engagement, and monitoring on Facebook, Instagram, LinkedIn, and emerging channels.
Develop strategies to grow followers, shares, and positive engagement, and respond promptly and professionally to comments, messages, and inquiries.
Track and report campaign KPIs; analyze data and recommend improvements to reach, conversions, and ROI.
Conduct A/B testing to refine advertising creative, messaging, and targeting.
Optimize web pages and blog posts for search visibility.
Work with web developers to support a user-friendly, accessible website aligned with marketing goals.
Update landing pages and service information as needed.

Benefits

160 hours of paid time off (PTO).
12 paid holidays per year, including the employee’s birthday and one floating holiday after one year of employment.
Four paid volunteer hours per month.
Bereavement leave, including fur baby bereavement.
90% employer-paid employee-only medical benefits.
Flexible Spending Account (FSA).
Short-term and long-term disability and AD&D.
Employee Assistance Program (EAP).
401(k) with company match.
Monthly stipend.
Professional development and internal growth opportunities.
Employee discounts through Great Work Perks and Perks at Work.
Quarterly in-person events.