DIGITAL MEDIA MARKETER TEAM LEAD

Angel•Provo, UT

About The Position

The Digital Media Team Lead is a senior organic marketing leader responsible for guiding a high-performing team in developing and executing strategies that foster cultural conversation, audience engagement, and business outcomes. The role requires deep expertise in organic marketing, influencer and creator ecosystems, audience behavior, and platform trends, and translates that expertise into team capability, strategic direction, and high-quality execution. The Team Lead owns team outcomes and member success, including hiring, onboarding, goal setting, performance management, and professional development. The role establishes organic marketing best practices and planning frameworks; guides long-term strategy; empowers team members to lead campaigns; and provides coaching, candid feedback, and strategic perspective. The Team Lead also guides influencer and creator strategy, helps campaigns generate earned attention and organic shareability, and connects performance data to decisions that sustain audience growth. The role identifies improvements to workflows, tools, processes, and AI-enabled solutions; coordinates across internal teams; removes blockers; and fosters a collaborative, accountable, innovative environment. It is a regular full-time position of 40 hours per week. The work environment is a comfortable, air-conditioned, open shared office that may be fast-paced and occasionally noisy. Significant out-of-state travel is not anticipated.

Requirements

At least 5 years of experience in organic digital marketing, social media strategy, or a closely related field.
At least 2 years of direct people-management or team-lead experience.
Demonstrated experience developing and executing influencer or creator partnership programs.
A proven track record of growing audiences and driving earned attention, including measurable cultural engagement beyond follower counts.
Deep understanding of platform algorithms, content ecosystems, and how organic content travels across the internet.
Strong knowledge of organic marketing channels, including social media and influencer and creator ecosystems.
Knowledge of identifying suitable influencer partners, evaluating authentic fit, and guiding relationship-building at scale.
Strong instincts for culture, virality, and audience behavior.
Experience building and developing high-performing teams, with a coaching mindset and commitment to team growth and autonomy.
Ability to provide strategic direction and coaching without doing the work for the team.
Cross-functional leadership and stakeholder-alignment skills, including comfort representing team priorities at a senior level.
Ability to make strategic decisions amid ambiguity and fast-moving cultural moments.
Excellent listening, written communication, and verbal communication skills.
Proficiency with Microsoft Office and Google Workspace.
Organization and time-management skills; ability to manage multiple assignments, set priorities, and adapt to changing conditions.
Resourcefulness and problem-solving ability, including working through ambiguity.
Ability to take individual ownership, execute with high energy, share context, and insist on candor with positive intent.
Proficiency in speaking, reading, and writing English.
Must be authorized to work in the United States.
Ability to stand or sit at a desk for long periods of time.

Nice To Haves

Bachelor's degree in Marketing, Communications, or a related field, or equivalent experience.
Experience in entertainment, film, or mission-driven media.
Familiarity with SEO principles as they intersect with organic content strategy.
Experience working in a fast-paced, high-volume content environment.
Track record of building or scaling an organic marketing function from the ground up.
Additional language proficiency.

Responsibilities

Lead, mentor, and develop Digital Media team members, fostering ownership, growth, and continuous improvement.
Maintain expertise in organic digital marketing channels, audience behavior, and industry trends, and translate that knowledge into team capability through training, coaching, and knowledge sharing.
Establish and evolve organic marketing best practices, planning frameworks, and quality standards.
Guide long-term organic marketing planning and strategic roadmaps aligned with organizational objectives while empowering team members to own campaign strategy and execution.
Equip the team to translate stakeholder goals, audience insights, and platform opportunities into effective campaign approaches.
Serve as a strategic thought partner, provide perspective, and challenge approaches when needed.
Guide influencer and creator strategy, including identifying talent, evaluating fit, and building relationships that generate authentic reach and cultural credibility.
Coach the team to develop campaigns that generate cultural conversation, earned attention, and organic shareability.
Monitor organic marketing trends, emerging platforms, and cultural shifts and incorporate relevant perspectives into team strategies.
Coach the team to connect performance data to strategic decisions that drive audience growth and sustained organic momentum.
Identify opportunities to improve workflows, tools, processes, and AI-enabled solutions.
Coordinate across internal teams, remove blockers, and empower team members to build stakeholder relationships and lead campaign execution.
Foster a collaborative, accountable, positive environment that encourages learning, ownership, innovation, and continuous improvement.
Conduct regular individual meetings with team members to provide coaching, feedback, mentorship, and career-development support.
Attend and contribute to regularly scheduled staff meetings.
Participate in setting and achieving regularly scheduled objectives, maintain confidentiality, and adapt to changing conditions.