Sr Digital Marketer

Alarm.com•Tysons, VA

21h•$80,000 - $95,000•Hybrid

About The Position

Alarm.com seeks a creative, analytical, and entrepreneurial Senior Digital Marketer to build and accelerate demand generation for Alarm.com’s Venture Business Units (VBUs) — a portfolio of independent, entrepreneurial companies in the Alarm.com family, each with its own brand, market, and customer base. In this startup-style environment, you’ll own programs to attract, engage, and convert qualified prospects into customers, combining creative brand building with data-driven lead generation. You’ll partner with leadership, sales, and product teams to design and execute multi-channel programs that build pipeline, drive revenue, and scale efficiently. This role is built for someone with several years of hands-on experience running and optimizing digital campaigns — enough reps to make informed recommendations about where our programs should go next, not just execute a plan handed to them. We're looking for someone naturally curious and analytical: you want to know what worked, what didn't, and why, and you use that answer to make the next campaign better.

Requirements

5+ years of hands-on digital and/or growth marketing experience — personally running and optimizing live campaigns, not directing others who do.
Bachelor’s degree in Marketing, Communications, Business Administration, or a related field — or equivalent practical experience.
Hands-on fluency across paid search, paid social, email and ABM — including audience setup, budget pacing, and creative testing.
Proven track record of creating multi-channel B2B campaigns that drive measurable results.
Excellent analytical skills with the ability to translate data into clear reports and actionable insights — and to diagnose why performance moved, not just report that it did (Google Analytics, campaign dashboards, attribution tracking).
Proficiency with marketing automation platforms (ideally Salesforce Marketing Cloud/Pardot).
Excellent communication skills with the ability to align marketing to sales priorities.

Nice To Haves

Experience with B2B marketing in SaaS or connected devices is a plus.
Startup mindset — creative, resourceful, comfortable with ambiguity.
Strong sense of ownership and accountability.
Collaborative, with the ability to work directly with leadership teams of independent venture units.
Curious, with a growth mindset — always hunting for a better way to deliver results, and quick to fold what you learn back into the next test.
Data-driven decision-making coupled with creative problem solving.

Responsibilities

Manage and optimize multi-channel campaigns across email, search, social media, and display media.
Create compelling web content, email copy, and content offers to generate qualified leads.
Implement and refine marketing automation and lead nurturing workflows.
Build AI-enabled workflows across creative production, audience targeting, reporting, and campaign optimization — increasing iteration velocity and output volume while maintaining brand quality and human review.
Contribute to organic search and AI-answer visibility — including keyword strategy, on-page optimization, technical hygiene, and content recommendations that surface the VBU brands.
Collaborate closely with sales to ensure marketing-to-sales lead handoff is seamless and tracked.
Track and report on marketing performance metrics, using data to drive continuous improvement.
Identify, test, and implement new digital and demand generation tactics to reach untapped audiences and ensure strategies remain current and effective.