Local Digital Marketer - China (Contractor)

LMG Staffing Solutions

2d

About The Position

This independent contractor role supports digital marketing activities in the Mainland China market. The Local Digital Marketer plans and executes local campaigns, localizes and develops content, manages paid media, generates leads, and optimizes campaign performance. The role works closely with the Marketing Lead to translate regional marketing strategies into effective local execution. The engagement requires a minimum of 20–30 hours per week, with hours scaling up based on assigned projects and campaign needs.

Requirements

• Native or professional-level Mandarin Chinese.
• Strong professional English.
• Current residence in Mainland China.
• Hands-on experience with WeChat marketing, Baidu SEO, and Chinese keyword strategy.
• Ability to localize marketing content rather than translate it literally.

Nice To Haves

• Experience in electronics, manufacturing, engineering, technology, or another technical B2B sector.

Responsibilities

• Execute local digital marketing campaigns based on regional strategy, business objectives, target audience, budget, and timelines.
• Adapt regional campaigns to China’s customer behavior, market trends, language, culture, and channel dynamics.
• Support operation and optimization of the WeChat Official Account and related WeChat ecosystem activities.
• Support paid digital campaigns, audience targeting, and geo-targeting across China’s platform ecosystem.
• Conduct Chinese keyword research and support Baidu and Bing SEO, including indexing, on-page optimization, internal linking, and rank tracking.
• Develop and localize Simplified Chinese marketing content, including ad copy, WeChat articles, landing-page copy, email content, and short-video scripts.
• Localize white papers, case studies, technical resources, and conference materials while preserving brand intent.
• Coordinate with internal teams, agencies, designers, and external partners on content and campaign production.
• Monitor campaign performance and optimize based on impressions, CTR, CPC, CPL, conversion rate, lead volume, and ROI/ROAS.
• Conduct A/B testing of creatives, messaging, audiences, channels, and landing pages.
• Provide local market insights, competitor observations, and recommendations to the Marketing Lead.
• Prepare regular campaign performance reports with actionable recommendations.

What This Job Offers

• Education Level: No Education Listed