About the position
The Digital Copywriter will be responsible for creating powerful and impactful copy for various forms of collateral, web pages, email campaigns, and social media. They will also be involved in developing potential presentation scripts. The Copywriter will work closely with the team to ensure consistency and accuracy across all messaging, while also maintaining a tone of voice consistent with the client's brand. Additionally, they will conduct research to understand the target audience and competitor products, and generate engaging content to enhance the customer's experience. This role requires strong creative writing skills, the ability to work under pressure, and at least 5 years of relevant experience.
Responsibilities
- Produce original copy for social media, direct mail, presentations, advertising, marketing, and sales collateral
- Brainstorm visual and copy ideas with other members of the team
- Work closely with the team to deliver all copy to ensure consistency and accuracy across all messaging to the agreed briefs and established brand values
- Follow and help build a tone of voice consistent to the client throughout all copy and proactively make recommendations for the direction of client projects
- Undertake research and develop an understanding of the client’s target audience and competitor products
- Form close relationships with the product team in order to source product information and unique selling points of products
- Generate engaging, customer-focused content to add value to the customer’s experience
- Use briefs to create original on-brand copy across a variety of channels to a high standard, sticking to tight deadlines
- Ability to create original, impactful, and engaging work for digital campaigns
- A record in creating immaculate copy that stands out from the crowd
- The ability to plan and strategize high-profile projects
- An excellent team player: collaborative and adept at building relationships with stakeholders at all levels
- The ability to write on-brand B2C creative copy that delivers a consistent tone of voice
- The ability to work well under pressure and manage workloads and multiple projects effectively
- Be self-motivated, proactive, and collaborative, with a can-do attitude
- 5+ years of relevant experience
- Must have agency experience
Requirements
- Ability to create original, impactful and engaging work for digital campaigns
- A record in creating immaculate copy that stands out from the crowd
- The ability to plan and strategize high-profile projects
- An excellent team player: collaborative and adept at building relationships with stakeholders at all levels
- The ability to write on-brand B2C creative copy that delivers a consistent tone of voice
- The ability to work well under pressure and manage workloads and multiple projects effectively
- Be self-motivated, proactive and collaborative, with a can-do attitude
- 5+ years of relevant experience
- Must have agency experience
Benefits
- Market-leading environmental and social goals around sustainability
- Commitment to be net zero by 2030
- Far-reaching action on DE&I (Diversity, Equity, and Inclusion)
- Inclusive working environment
- Encouragement for employees to reach their full potential
- Valuing and respecting individual differences
- Equal opportunity employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodiversity, disability status, or any other characteristic protected by local laws