Digital Content Specialist - Hybrid, New Orleans

Ochsner Health • New Orleans, LA

18h • Hybrid

About The Position

This job assists in the implementation, development and optimization of digital content initiatives, as part of the digital content team within Marketing at Ochsner Health. Drafts, builds and edits web content, blog posts and social media posts, including short-form social media videos, to achieve objectives; supports online content marketing development; collaborates with the creative media/video, digital content, marketing and brand teams on creative ideas, design options, functionality, implementation and content; assists in review of web data and search engine optimization (SEO) insights to inform decisions on new content optimizations and website writing; participates in the strategic planning process for clients; and assists with web writing and optimization projects.

Requirements

• Bachelor's degree in marketing, communications, advertising, writing, digital media or related field.
• 3 years of experience in web management and content creation.
• Excellent English writing and editing/proofreading skills and knowledge of Associated Press (AP) style.
• Ability to conduct thorough research on relevant topics, combining in-person interviews with completed content outlines and online sources, to produce content for publication online.
• Ability to translate complex medical language into consumer-friendly terminology.
• Working knowledge and hands-on experience of online content management systems for website publishing and proficiency with computers, especially writing programs.
• Social media posting, planning and boosting for major social media channels, including Facebook, Instagram, LinkedIn and TikTok.
• Short-form social media video creation and editing.
• Strong interpersonal communication skills across multiple leadership levels and in-person presentation skills.
• Time management skills to complete tasks in a timely manner and on deadline, while managing multiple priorities with different objectives in a fast-paced environment and ability to adapt to changing priorities and frequent interruptions.
• Ability to have reliable transportation to travel throughout and in between locations and occasionally out of town.

Nice To Haves

• 3 years of experience in content creation for web, content management systems (CMS), social media and Google Analytics.
• Experience with social media scheduling tools, such as Sprout, Sprinklr and Hootsuite.
• Experience with SEO tools, such as Moz, Brightedge and Semrush.
• Experience with content management systems, such as WordPress, Drupal, Craft and Contentful.
• Experience optimizing for AI platforms such as ChatGPT, Gemini, etc.

Responsibilities

• Supports the creation and management of website, blog and social media content and projects for optimal user experience.
• Drafts, updates, builds, proofreads and edits web content, including online web copy, creative assets, video and content while maintaining consistency with brand or sub-branding guidelines.
• Collaborates with brand, design, creative media/video and Marketing teams on creative ideas and design options, functionality, implementation and content within brand guidelines and ensuring all-around brand consistency.
• Reviews web and SEO analytics reports and user behavior to gain knowledge of digital content strategy and editorial calendar; tracks return on investment (ROI); brings new ideas and trends to team; and informs decisions on optimizations and website enhancements.
• Participates in the strategic planning process for clients and assists with web writing projects, content optimizations and content campaigns.
• Assists with maintenance of engaging digital content for the brand.
• Performs other related duties as required.
• Remains knowledgeable on current federal, state and local laws, accreditation standards or regulatory agency requirements that apply to the assigned area of responsibility and ensures compliance with all such laws, regulations and standards.
• This employer maintains and complies with its Compliance & Privacy Program and Standards of Conduct, including the immediate reporting of any known or suspected unethical or questionable behaviors or conduct; patient/employee safety, patient privacy, and/or other compliance-related concerns.

Benefits

• Ochsner Health does not consider an individual an applicant until they have formally applied to the open position on this careers website.
• Ochsner Health endeavors to make our site accessible to all users. If you would like to contact us regarding the accessibility of our website, or if you need an accommodation to complete the application process, please contact our HR Employee Solution Center at 504-842-4748 (select option 1) or [email protected].
• Ochsner is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to any legally protected class, including protected veterans and individuals with disabilities.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 11-50 employees