Digital Content Specialist II (Hybrid)

American Medical Association • Chicago, IL

1d • Hybrid

About The Position

The American Medical Association (AMA) is seeking a Digital Content Specialist II for its Digital Marketing team. This is a hybrid position based in Chicago, IL, requiring three days a week in the office. The role focuses on UX copywriting and content for AMA's digital platforms, particularly FREIDA, a platform for medical students searching for residency programs. The specialist will create specialty-specific content, user-facing copy, and messaging to guide students, residents, and physicians in career decisions. Working within established standards, the role emphasizes improving clarity, engagement, and usability through UX writing best practices. Collaboration with product, UX, and marketing teams is key to ensuring content consistency and alignment with the member experience.

Requirements

• Bachelor’s degree in English, Communications, Journalism, Marketing, or a related field required.
• 3+ years of experience in UX writing and content creation for complex digital products, preferably within healthcare, education, ecommerce, or membership-based organizations.
• Ability to translate complex or regulated information into clear, user-centered language.
• Experience collaborating with product, design, and marketing teams through content contributions.
• Experience supporting content standards, including voice, tone, and style guidelines.
• Comfort presenting recommendations and incorporating stakeholder feedback.
• Hands-on experience with enterprise CMS platforms, preferably Drupal, and collaboration tools including JIRA, Confluence, Asana and Figma.
• Working knowledge of Google Analytics and Power BI to inform content improvements.

Responsibilities

• Write comprehensive Q&A content for individual medical specialties within the FREIDA Specialty Guide.
• Develop and maintain informational content across FREIDA resources, including the Residency Guide and student-facing guidance materials.
• Develop copy for the Program Director Portal, including guidance, instructions, and resource content.
• Create push notifications, alert banners, and promotional messaging to support engagement and highlight key deadlines and seasonal activities.
• Collaborate with medical education stakeholders to ensure content accuracy and clinical appropriateness.
• Create clear, concise, and user-centered copy for FREIDA and AMA digital properties that support the FREIDA experience, including AMAone and related join/renew and sign-in flows.
• Write and optimize UX copy for onboarding sequences, navigation, error states, and transactional touchpoints.
• Work on landing page and member-facing content that supports usability and conversion goals.
• Collaborate with UX designers to integrate copy early in the design process and support effective content-design collaboration.
• Conduct content audits and contribute recommendations to improve clarity and usability.
• Develop an understanding of medical student, resident, and physician behaviors to inform content strategy and UX copy decisions.
• Apply user insight and evolving UX and healthcare education trends to support product, design, and marketing initiatives.
• Refine content based on user feedback, observed behavior, and performance data.
• May include other responsibilities as assigned.

Benefits

• Employees are also eligible to participate in an incentive plan.
• To learn more about the American Medical Association’s benefits offerings, please click here.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 501-1,000 employees