Specialist, Digital Content

Meijer•Grand Rapids, MI

About The Position

The Digital Content Specialist leads the strategy, acquisition, and usage of digital content at Meijer. In this role, the Digital Content Specialist creates and enforces standards, maintains digital eligibility with internal and external stakeholders, and analyzes backend ecommerce data. This role works directly with buyers, merchandising ITS, digital ITS, marketing, ecommerce, photo agencies, paid media, and external vendor partners. Meijer is a multi-billion dollar retailer with more than 70,000 employees across six states, with corporate offices in Grand Rapids, Michigan, plus manufacturing facilities, distribution centers and over 270 stores across Michigan, Illinois, Indiana, Kentucky, Ohio and Wisconsin. Meijer is an Equal Opportunity Employer, fostering a diverse and inclusive workplace, committed to treating all persons with dignity and respect, and not discriminating based on protected classifications.

Requirements

Bachelor’s degree in relevant field (digital marketing, merchandising, ecommerce, information systems, digital content creation, etc.)
2-5 years of experience in the above fields
Knowledge of the retail industry and eCommerce
Basic understanding of Search Engine Optimization (SEO)
Ability to analyze reporting and provide insights
Ability to collaborate with, and present to internal and external stakeholders (e.g. Meijer buying directors, influential vendor account managers and leadership)
Passion to learn company systems, processes and tools, and identify opportunities of improvement
Proactive and action-oriented
Detail-oriented and organized
Ability to meet production deadlines
Strong interpersonal skills
Excellent written and verbal communication skills
Proficiency in the Microsoft Office Suite
Basic understanding of intellectual property rights, compliance and enforcement

Responsibilities

Own and develop the overall content strategy to maintain Meijer’s online brand equity and translate the in-store customer experience to an online platform
Implement Artificial Intelligence for digital content scorecarding (using Power BI)
Direct collaboration with vendors ranging from local businesses to Fortune 500 companies
Troubleshoot vendor PIM issues and facilitate system training
Develop features and bugs within the Agile Program Increment (PI) structure
Act as the bridge from vendor to Meijer IT
Troubleshoot imagery metadata issues in PIM (e.g. pixels, DPI/PPI, image file format, aspect ratio, file size)
Partner with the Meijer photo studio to track and upload imagery
Understand industry-wide GS1 regulations
Perform other duties as assigned or required