Digital Content Specialist II (Hybrid)

American Medical Association • Chicago, IL

1d • Hybrid

About The Position

The American Medical Association (AMA) is the nation's largest professional Association of physicians and a non-profit organization, dedicated to promoting the art and science of medicine and the betterment of public health. The AMA fosters an inclusive, people-first culture, supports professional development, and is committed to social responsibility. This hybrid position, located at the corporate offices in Chicago, IL, requires 3 days a week in the office. As a Digital Content Specialist II on the Digital Marketing team, you will support UX copywriting and content across AMA’s digital platforms, primarily focusing on FREIDA, a platform assisting medical students in searching for and evaluating residency programs. The role involves creating specialty-specific informational content, user-facing copy, and messaging to guide medical students, residents, and physicians through critical career decisions. You will apply UX writing best practices under established UX and content standards to enhance clarity, engagement, and usability, working closely with product, UX, and marketing teams to ensure content consistency and alignment with the overall member experience.

Requirements

• Bachelor’s degree in English, Communications, Journalism, Marketing, or a related field required
• 3+ years of experience in UX writing and content creation for complex digital products, preferably within healthcare, education, ecommerce, or membership-based organizations.
• Ability to translate complex or regulated information into clear, user-centered language
• Experience collaborating with product, design, and marketing teams through content contributions
• Experience supporting content standards, including voice, tone, and style guidelines
• Comfort presenting recommendations and incorporating stakeholder feedback
• Hands-on experience with enterprise CMS platforms, preferably Drupal, and collaboration tools including JIRA, Confluence, Asana and Figma
• Working knowledge of Google Analytics and Power BI to inform content improvements

Responsibilities

• Write comprehensive Q&A content for individual medical specialties within the FREIDA Specialty Guide
• Develop and maintain informational content across FREIDA resources, including the Residency Guide and student-facing guidance materials
• Develop copy for the Program Director Portal, including guidance, instructions, and resource content
• Create push notifications, alert banners, and promotional messaging to support engagement and highlight key deadlines and seasonal activities
• Collaborate with medical education stakeholders to ensure content accuracy and clinical appropriateness
• Create clear, concise, and user-centered copy for FREIDA and AMA digital properties that support the FREIDA experience, including AMAone and related join/renew and sign-in flows
• Write and optimize UX copy for onboarding sequences, navigation, error states, and transactional touchpoints
• Work on landing page and member-facing content that supports usability and conversion goals
• Collaborate with UX designers to integrate copy early in the design process and support effective content-design collaboration
• Conduct content audits and contribute recommendations to improve clarity and usability
• Develop an understanding of medical student, resident, and physician behaviors to inform content strategy and UX copy decisions
• Apply user insight and evolving UX and healthcare education trends to support product, design, and marketing initiatives
• Refine content based on user feedback, observed behavior, and performance data
• May include other responsibilities as assigned

Benefits

• Employees are also eligible to participate in an incentive plan.
• To learn more about the American Medical Association’s benefits offerings, please click here.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 501-1,000 employees